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Director of Marketing Strategy & Operations
The mobile commerce opportunity for the partnerships channel is undeniable. This year, mobile is predicted to represent almost two-thirds of global e-commerce. But many leading brands do not fully measure mobile app conversions today. By fully capturing both mobile web and in-app sales driven by partnerships, billions of dollars of additional revenue can be correctly attributed to the partners that drove the sales.
With this opportunity in mind, we are excited to announce the launch of our advanced mobile SDK, which provides out-of-the-box support for native app partnerships. This mobile SDK enables brands to capture in-app referrals and record sales that occur within mobile apps, bridging the gap between desktop and mobile activity.
Partnerize customers are now able to ensure that partnership referrals can be tracked across all customer journeys, including web to app, app to web, and app to app including product deep linking. In addition, app-specific device reporting enables easy segmentation of conversions within the Partnerize real-time reporting toolset.
Key features of the iOS SDK include:
Our clients are telling us that they expect to see significant growth in conversions of between 20% to 40% using native app partnerships and then tracking them through Partnerize.
Stay tuned for more news on our innovative mobile capabilities and additional productized integrations with mobile measurement providers!
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