https://partnerize.com/resources/blog/13-ways-to-accelerate-influencer-growth-with-partnerizeInfluencer recruitment has become a key part of marketing. Effective influencer outreach campaigns involve reaching out to influencers to collaborate and then following up with the influencer after the initial outreach message has been sent.
Whether you want to increase brand awareness, engagement, or sales, your ability to recruit the right influencers can make or break your campaign. This post has examples and best practices for writing both emails and TikTok DMs for your influencer recruitment campaigns.
Start By Knowing What Goal You Want to Accomplish
Before you reach out to influencers, you need to know what your goals are. Are you looking to increase brand awareness among men between the ages of 18 to 25? Or are you targeting women between the ages of 25 and 35 and into yoga in order to try to increase engagement on your social posts?
By knowing your target audience and your goals, you will be able to craft your messaging better, find the right potential influencers, and get a better result all around.
Make a Compelling Email Subject Line
The subject line of your email is the first thing an influencer will see, so it has to grab their attention. A good subject line can make the difference between your email being opened or ignored.
Here are a few examples that will likely get ignored:
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“Join Our Campaign: Let’s Work Together!”
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“We Love Your Content! Want to Partner?”
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“Exclusive Opportunity: Be Our Influencer!”
So what can you do?
A pro tip is to use AI to help you draft the subject line idea. You can use either Google’s Gemini or Bing’s Copilot for free to help you do this.
The general format for the AI prompt would look like this.
I am trying to recruit ________ (who is a ___) as an influencer for my brand _____. Can you help me draft 5 enticing subject lines for the recruitment email? Can you help me draft 5 enticing subject lines for the recruitment email? Can you keep it between 30 and 50 characters or limit it to 4 to 7 words?
My example might look like this if I were trying to reach Michael Jordan for my hypothetical basketball brand, we would call it “Shoes2Hoops.”
“I am trying to recruit pro basketball player Michael Jordan as an influencer for my brand Shoes2Hoops. Can you help me draft 5 enticing subject lines for the recruitment email? Can you keep it between 30 and 50 characters or limit it to 4 to 7 words? “
The AI came back with these influencer outreach subject line examples.
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MJ + Shoes2Hoops: A Slam Dunk
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Air Jordan Lands at Shoes2Hoops
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The GOAT x Shoes2Hoops (20 characters) – GOAT stands for “Greatest Of All Time.”
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Partner with His Airness
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Shoes2Hoops: Inspired by MJ
Any of these will work because they are personalized and interesting enough to click.
(Even if we both know I have no shot at convincing Michael Jordan himself to work with me.)
Remember to Personalize All of Your Messages
Personalization shows influencers that you’ve taken the time to understand their brand and audience. It’s important to start with their name, then reference specific content they’ve created and explain why they’re a good fit for your campaign.
The main point is that personalization builds a real connection and increases the chances of a positive response to your outreach message.
Keep the Email or Message Short
Influencers get messages daily, so brevity is going to be your key.
Keep all of your emails and DMs concise and to the point.
You are basically explaining who you are, why you’re reaching out, and what you’re asking from them.
It’s important to note that short messages are more likely to get read and be responded to.
Remember to Give Influencers Creative Control
Influencers know their audience best, so giving them creative control will lead to more authentic and engaging content. While it’s important to outline your campaign goals and guidelines, you ultimately need to let the influencer add their style and finesse to the promotion.
Influencer Outreach Templates Examples for Emails
Here are a few influencer outreach email templates you can use to get started.
Email Example 1
Subject Line: “Join Our Campaign: Let’s Work Together!”
Message: Hi [Influencer Name],
Hope you’re doing well! I’m [Your Name] from [Your Brand]. We love your content, especially your recent [specific content]. We think your brand and audience are a great fit for our upcoming campaign to increase brand awareness among [target audience].
At [Your Brand], we are excited to introduce our brand and explore potential collaborations with influencers like you.
Would love to talk about a collaboration and hear your ideas. Are you free to chat this week?
[Your Name] [Your Position] [Your Contact Information]
Email Example 2
Subject Line: We Love Your Content! Want to Partner?
Message: Hey [Influencer Name],
I’m [Your Name] from [Your Brand]. We’ve been following your awesome content on [platform] and think you’d be great for our new campaign to [specific goal]. Your recent post about [specific content] was really cool.
Let’s chat about a partnership. Can we schedule a time to talk?
[Your Name], [Your Position] at [Your Brand]
[Your Contact Information]
Email Example 3
Subject Line: Exclusive Opportunity: Be Our Influencer!
Message: Hi [Influencer Name],
I’m [Your Name] from [Your Brand]. We love your work, especially your posts on [topic]. We’re launching a new campaign to [specific goal] and think your voice would be great for it. This email is to explore how we can collaborate effectively.
Let’s chat about how we can work together. Are you free to chat this week?
Thanks, [Your Name] [Your Position] [Your Contact Information]
Influencer Outreach Template Examples for TikTok DMs
Here are a few direct message (DM) templates you can use to get started with your influencer outreach over on TikTok.
TikTok DM Example 1
Opening Line: “Hey [Influencer Name],”
Message: I’m [Your Name] from [Your Brand]. We love your TikTok videos, especially the one about [specific content]. We think you’d be a great fit for our campaign to [specific audience].
Can we chat?
TikTok DM Example 2
Opening Line: “Hi [Influencer Name],”
Message: I’m [Your Name] with [Your Brand]. Your TikTok is awesome. We’re launching a campaign to [specific goal], let’s work together.
Let’s chat.
TikTok DM Example 3
Opening Line: “Hello [Influencer Name],”
Message: I’m [Your Name] from [Your Brand]. Your recent TikTok about [specific content] was great! We’re launching a campaign to [target audience] and think you’d be a good fit.
Let’s chat!
Influencer Recruitment Best Practices
Consistency is the key: Remember to follow up regularly without being annoying or pushy. Sometimes, a simple gentle nudge keeps your proposal top of mind.
Be respectful: Be clear and concise. Influencers love brevity and respect for their time.
Understand the big picture: Focus on building real relationships with influencers. Long-term partnerships tend to produce better results than one-off collaborations. Even after you’re done working together, it is incredibly important to stay in touch.
How to Measure Your Influencer Campaign
Key Metrics: Monitor engagement rates, reach, conversion rates, and ROI to measure your influencer campaigns.
Tools: Use Google Analytics, social media insights, and influencer marketing platforms to track and analyze your campaign.
Conclusion
Influencer recruitment can increase your brand’s visibility and engagement. By setting clear goals, writing good subject lines, personalizing your messages, keeping them short, and giving influencers creative freedom, you can create great recruitment emails and DMs. Try these out, and you’ll be on your way to building influencer partnerships.
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