Partnership marketing is projected to reach nearly $28 billion by 2027–a 63% surge from present day that speaks to marketers’ growing awareness and trust in the channel. While partnership marketing combines scale, automation and outcome-based pricing powering advertisers to offset the cost of their primary sales and marketing channels, optimizing partnerships is not a one-size-fits all approach.
Among an extensive list of global brands, a Fortune 500 provider of technology and subscriptions leverages Partnerize to discover, track, optimize and reward their partners. While the platform enables the brand to automate typically manual steps across the partner management lifecycle, it’s their sophisticated partnership optimization strategy that powers them to achieve incrementality and prioritize revenue growth.
Take a look inside their unique approach to partnership management including:
- Private network recruitment and activation that enabled the advertiser to grow their partner makeup to more than 50k affiliates
- Prioritization of customer lifetime value by automating dynamic payment structures that support long-term success
- Data-driven strategy based on partner-level insight powered by partner tokens that enable tracking of products and services per partner link
Explore their success story here, or visit us to learn how Partnerize helps advertisers discover, activate, and optimize their partnerships.
