After strong seasonal performance over spring holidays, a leading gift and subscription brand sought to continue momentum into the summer months for its UK program. With a primary goal of increasing transactions, the brand also wanted to prioritize new customer acquisition while maintaining control of its return on investment.
The brand tapped Partnerize’s leading dynamic commissioning functionality to implement a custom reward structure that automates partner payment based on conversion attributes. Targeting a coupon partner with the tiered rate structure, the brand implemented a test campaign with payout tiers that were strategically developed to incent the partner to drive additional revenue while reaching, engaging, and converting new audiences. To execute the test campaign, the brand:
- Implemented a tiered commission structure escalating commission payout based on the quantity of items in the order.
- Communicated the payment incentive with partners to garner featured exposure in exchange for the prospect of higher commission payouts.
- Automated rewards with custom rates for new vs. existing customers, with new customer transactions triggering a higher base payout prior to the escalation tiers.
With Partnerize dynamic commissioning, the brand saw immediate results with their target partner during their 30-day test period including a 436% increase in YoY conversions and a 66% increase in YoY traffic to the site due to placements provided in exchange for escalated rewards.
Learn more by downloading the full case study here and for more information on how you can optimize your partnerships, connect with us here.
