While 2020 proved itself to be a year of epic trials and triumphs. It was also most certainly a wild ride for marketers who learned how to navigate palpable uncertainty in real time. And while much of the year was ebb and flow and trial and error, it was also a weighted lesson in both marketer and channel resilience as we saw the affiliate category finally receiving its long overdue credit from marketers in search of protection amid a notable stormier-than-usual climate.
If 2020 is any indicator of what’s to come for the 2021 holiday shopping season, then we have another year of potential record-breaking numbers to tend to. First up, is China’s biggest shopping day of the year, Singles’ Day, which is once again poised to crush sales records across China’s most popular ecommerce platforms.
For Partnerize’s part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients’ and partners‘ holiday strategy and execution plans.
Download Partnerize’s Singles’ Day 2021 insights sheet to take a closer look at 2020’s Singles’ Day performance across Partnerize and what you can do to prepare your partnership program just ahead of the big day.