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Don’t let the summer heat deceive you–it’s time to start planning your back-to-school strategy! Consumers are projected to spend 3% more year-over-year preparing students for the upcoming school season with sales reaching $81B. As brands across apparel, technology, accessory and office categories prepare to capture a piece of this spend, leveraging the partnership channel effectively is critical to tapping into target audiences at a controlled cost–results that require more than a one-size-fits-all strategy.
When developing your back to school strategy, make the most of each partner category (including buy now, pay later emerging top performers) with optimizations that are catered to the strengths of each partner type. Get started by considering the key benefits of each partner type, and how you can provide them with the material they need to reach and convert their target audiences during the back-to-school season.
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