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Director of Product Marketing
As marketers close the books on the H1, it’s now time to shift gears to planning and execution for the back-to-school and holiday shopping seasons! While it may feel premature to launch back-to-school promotions and messaging as students just wrapped the school year, nearly half of consumers shopping for back-to-school supplies will begin shopping in early July. Marketers seeking a piece of the back-to-school pie (a projected $81B this year) must consider time-sensitive priorities to ensure that they are prepared for not only back-to-school but also the holiday shopping season which continues to creep earlier with each new year.
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