Consumer spending for the 2022 holiday shopping season is projected to reach $1.29 trillion–a 7% year-over-year increase that can be dually attributed to the robust labor market and inflation. In addition to soaring costs of consumer goods, residual effects from economic shifts and Covid-19 introduce new challenges to marketers vying for share of consumers’ holiday budget including surplus inventory, holiday creep, a leveling out of in-store foot traffic, increased omnichannel demand and more.
Although marketers are facing evolving macro-level challenges that create layers of complexity for 2022 holiday shopping season, traditional steps for partner program Q4 prep cannot be overlooked. To ensure that all of the partnership boxes are ticked and bows are tied, Partnerize has developed Be a Holiday Hero: 2022 Q4 Partnership Playbook, a step-by-step guide that ensures no stone is left unturned when it comes to holiday shopping season success. Available in tailored editions for brands and partners, the holiday hero playbooks will:
- Take the guesswork out of partner program shopping season prep with step-by-step guidance for covering all of your bases
- Put you on track to maximize the benefits of your partnerships peak shopping season
- Set you up for success during the holiday season and beyond!
There’s still time to be your company’s 2022 holiday hero! And whether you’re a brand or a partner, Partnerize has you covered! Download the most relevant version below to get started.