Marketing online takes a lot of different forms. Today we’ll cover the differences between digital marketing and affiliate marketing. This post will break down the differences by looking at the core principles, objectives and benefits.
What is Digital Marketing?
Digital marketing is a broad term that means all types of marketing that relies on the internet and digital devices in order to sell products and services. Businesses use digital channels like search engines, press releases, social media profiles, emails and websites to reach current and potential customers.
In other words, Digital Marketing is a catch-all term that means marketing on the internet.
The Core Marketing Channels of Digital Marketing
Digital marketing includes many techniques, strategies, and channels to allow businesses to share their messages online, but these are the most popular channels:
- Search Engine Optimization (SEO): The practice of optimizing content so it ranks higher in search engine results.
- Pay-Per-Click (PPC): A model where advertisers pay a fee each time one of their ads is clicked, commonly used in platforms like Google Ads.
- Content Marketing: The creation and distribution of valuable, relevant content to attract and engage a target audience.
- Social Media Marketing: Promoting products or services on platforms like Facebook, Instagram and LinkedIn.
- Email Marketing: Sending personalized emails to a targeted audience to build relationships and convert leads.
And Affiliate marketing, which we will explain in depth in the next section. (The spoiler is that Affiliate is a channel or popular type of digital marketing.)
The Main Benefits of Digital Marketing
- Global Reach: Digital marketing can reach a global audience.
- Cost-Effective: Compared to traditional marketing, it’s often more affordable.
- Measurable Results: Businesses can track performance metrics like conversions and ROI.
- Customer Engagement: Allows for continuous communication with customers through email and social media.
Objectives of Digital Marketing
The objectives of digital marketing are often multiple:
- Brand Awareness: Being visible in a crowded market.
- Lead Generation: Getting potential customers and moving them through the sales funnel.
- Customer Retention: Building long-term relationships with your audience.
- Increased Sales: Driving online and offline sales through a mix of tactics.
What is Affiliate Marketing?
Affiliate marketing is a type of performance based digital marketing where businesses (or advertisers) pay affiliates (or partners) for driving traffic or sales to their website. Affiliates earn a commission for each customer who clicks their unique tracking link and subsequently makes a purchase on the advertiser’s website.
The Main Components of Affiliate Marketing
- Affiliate Networks: A platform where businesses list their products or services, and affiliates can join to promote those products.
- Affiliate Tracking Links: A special URL that tracks the affiliate’s traffic and sales for the business.
- Commission Structure (or Affiliate Terms): The compensation model often includes a percentage of the sale or a fixed amount per conversion generated through the affiliate’s tracking link.
Benefits of Affiliate Marketing to Advertisers
- Low Risk for Way to Advertise: Advertisers only pay affiliates when a sale or lead is generated.
- Scalability: Businesses can scale their marketing without a huge upfront investment.
Benefits of Affiliate Marketing to Advertisers
- No Inventory Needed: Advertisers only need to get traffic to be paid. No fulfilment, manufacturing, or back end work is required.
- Revenue Stream for Affiliates: Affiliates can earn money by promoting products they don’t own or manufacture.
- Flexibility: Affiliates can work independently and set their own schedules.
Objectives of Affiliate Marketing
The objective of affiliate marketing is simple:
- Revenue Generation: Affiliates promote other people’s products and generate commissions through conversions.
Affiliate Marketing vs Digital Marketing
The main difference is that digital marketing is the broad categorical term that includes affiliate marketing.
- Digital Marketing is a broad umbrella term that include all forms of online marketing. It includes online marketing channels like SEO, PPC, content marketing, social media marketing, and email marketing. The overall goal of digital marketing is to reach and engage potential customers through these various online channels.
- Affiliate Marketing is one specific type of digital marketing. It involves businesses partnering with affiliates (individuals or other businesses) to promote their products or services. Affiliates earn a commission for each sale or lead generated through their unique tracking link.
So there you have it. The main takeaway is that, your digital marketing strategy should include affiliate marketing as well as the other marketing channels available to you in order to reach your ideal prospect online.