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Marketing online takes a lot of different forms. Today we’ll cover the differences between digital marketing and affiliate marketing. This post will break down the differences by looking at the core principles, objectives and benefits.
Digital marketing is a broad term that means all types of marketing that relies on the internet and digital devices in order to sell products and services. Businesses use digital channels like search engines, press releases, social media profiles, emails and websites to reach current and potential customers.
In other words, Digital Marketing is a catch-all term that means marketing on the internet.
Digital marketing includes many techniques, strategies, and channels to allow businesses to share their messages online, but these are the most popular channels:
And Affiliate marketing, which we will explain in depth in the next section. (The spoiler is that Affiliate is a channel or popular type of digital marketing.)
The objectives of digital marketing are often multiple:
Affiliate marketing is a type of performance based digital marketing where businesses (or advertisers) pay affiliates (or partners) for driving traffic or sales to their website. Affiliates earn a commission for each customer who clicks their unique tracking link and subsequently makes a purchase on the advertiser’s website.
The objective of affiliate marketing is simple:
The main difference is that digital marketing is the broad categorical term that includes affiliate marketing.
So there you have it. The main takeaway is that, your digital marketing strategy should include affiliate marketing as well as the other marketing channels available to you in order to reach your ideal prospect online.
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