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Director of Product Marketing
Heading into the holiday shopping season, retailers are buried under $731B in excess inventory–a surplus that catalyzed earlier holiday promotions in an effort to recoup profits. While a shift in consumer behavior has played a major role in the oversupply (for example, buyers emerging from lockdowns preferring to spend more on services and experiences over retail and luxury goods), many retailers are also experiencing a ripple effect from supply chain issues earlier this year.
Simultaneously, consumers are adjusting their spending habits as a result of economic uncertainty including inflation and a pending fear of recession. They’re cutting back on discretionary spending as well as tightening purse strings when it comes to the essentials with 82% of consumers looking for sales and less expensive ways to shop.
Marketers faced with the challenge of disburdening themselves of excess inventory while enticing budget-conscious audiences with their holiday promotions should lean into the partnership channel for its ability to find and convert target audiences at scale. Specific to Partnerize, the platform’s end-to-end partner activation and optimization toolset lets marketers automate dynamic payments for a cost-controlled way to push excess inventory.
Partnerize makes it easy for marketers to easily implement partner optimizations to move excess inventory:
Ready to learn more about how Partnerize can help you overcome macro-level challenges this holiday shopping season? Get in touch at contact@partnerize.com.
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