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Consumers are projected to spend $207B on holiday shopping in November and December—a 10% spike from last year. Fueled by an increase in discretionary income and consumers’ need to seek respite during the holiday season, the record-breaking spending surge on gifts, travel and entertainment unfortunately falls within a supply chain crisis, shipping delays and inventory challenges.
As residual economic effects from the pandemic continue, it’s critical that marketers cater to consumers being advised to buy their gifts early. The United States Postal Service, Fedex and UPS have announced shipping deadlines for guaranteed Christmas delivery starting as early as December 9.
There’s good news for marketers leveraging Partnerize. They can adapt to the 2021 holiday shopping season hurdles while accommodating consumers’ desire to spend by implementing these tactics into their holiday strategy:
For more information about maximizing the partner channel for your holiday strategy, check out Partnerize’s Holiday Planning 2021 ebook.
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