Customer acquisition is likely one of, if not the, most important objectives of your marketing plan. Commissioned research with Forrester Consulting that polled more than 170 executive-level marketers to gauge their perception of the affiliate channel and the value it provides them, had indicated that they prize the channel for customer acquisition. In fact, 20% of these marketers ranked affiliate as their number one channel for customer acquisition. Another CMO study, this one from Gartner, reported that 37% of marketing budgets are focused on acquisition. That’s a big percentage, and with traditional approaches getting more expensive, smart marketers are looking to stretch the value of their spend. Search, email, and social media are likely stalwart tactics in your acquisition marketing arsenal but there are other effective tactics.
Download our eBook, 5 Customer Acquisition Strategies You May Be Missing, to learn additional strategies to help you get ahead of the curve including the affiliate channel, micro influencers, chatbots, plus more!