STOP PARTNER MARKETING FRAUD
Partner marketing fraud is on everyone’s mind these days. While the partner marketing space generally sees less fraud than other digital sectors because of our focus on conversions rather than clicks and impressions, every partner marketer needs to be aware of the kinds of fraud out there, and how they can use their data to detect and prevent fraud.
DETECT AND PREVENT BUSINESS RISKS
Partnerize delivers unsurpassed partner marketing fraud insights in real-time, enabling you to identify suspicious activity and address it to drive better results. Our comprehensive anti-fraud detection and prevention offering improves both your visibility into possible fraud and your ability to stop it.
OUR THREE-LAYER FRAUD DETECTION AND PREVENTION SOLUTION
1. ANTI-FRAUD REPORTS
Data to detect fraud are built into our insights suite. Here are a few examples of the sorts of analysis we empower to help marketers detect and prevent fraud:
MEAN TIME TO CONVERSIONS
This reporting helps you identify likely cookie stuffing behaviors that enable bad actors to take credit for transactions they did not drive.
PUBLISHER CONVERSION RATES
This reporting helps pinpoint possible click fraud that is designed to steal credit for conversions.
PLACEMENT CONVERSION ANALYSIS
This reporting can help spot possible instances of creative unit fraud that can steal credit for sales and damage your brand.
URL LEVEL CLICK & CONVERSION REPORTS
These powerful analyses can help identify unknown urls and abnormally active IP addresses that could be signals of cookie reuse and traffic fraud.
2. AI-POWERED SMART ALERTS
The second feature is AI-powered Smart Alerts. Using advanced artificial intelligence, our alerts feature sends messages to clients and partners when changes in data and performance warrant attention and scrutiny. Every campaign has data noise where results jump up and down naturally, within a normal range. This offering analyzes program data in real-time, comparing the results and trends to what we would normally expect for that business. When the data shows unusual changes, the client and partners get alerts. Alerts can be delivered in the platform, via email, or through webhooks.
3. BEST-OF-BREED INTEGRATIONS
The Partnerize PMP is built on an open platform, with pre-established integrations with many of the world’s best solutions to address specific challenges. For partner marketing fraud, we offer pre-built integrations with MOAT, Protected Media, and BrandVerity to offer industry-leading viewability, bot protection, brand safety assurance and additional protections.
"Working with Partnerize has successfully allowed KLM to take our global partner program in-house. This is broadening our strategy and commissioning options and allowing us to create one-to-one partner marketing strategies."
Affiliate Marketing Manager