Transformational Partnership Event in San Francisco

Feb 16, 2018

Marketing Director - Americas

Share on facebook
Share on twitter
Share on linkedin
Share on email

What happens when you round up innovative brands, agencies, tech partners, and publishers in the same room? Transformational Partnerships.

“Transformational Partnerships” was the theme and motivation behind our latest VIP dinner event held last week in San Francisco. This dinner, part of a global series of events, brought together top tier marketers and technology partners in the partner marketing industry. We began hosting these events two years ago across our prominent regions to help our clients and partners explore new and different ways of working together.

This is a familiar conversation that we hear from brands and advertisers – that innovative, unique business partnerships are being sought out, formed, and often set into motion quickly. Marketers today are thinking very intentionally about their partner channels, and are acting swiftly on opportunities with other brands.

“Traditional barriers to developing partnerships at scale, the heavy lifting that had to be done by finance, business development, and legal teams, have fallen. Suddenly you can put two brands with different products but similar goals in a room, and have a real conversation about how to leverage their shared audience. And that’s what these events are all about, we’ve removed the barriers, now let’s sit down and talk” said Michael McNerney, Senior Director, Strategic Alliances at Performance Horizon.

Present at the event were a senior level group representing foundational verticals such as retail, travel, finance, and technology. The result was not only a discussion about the current evolution taking place in the affiliate industry, but also the creative approaches to partner programs that brands and tech partners are building.

Although specific discussions are always kept confidential, a few general themes that came up in conversation were;

  • How the partner marketing industry is expanding to encompass more forms of collaboration and mutual interest
  • How partnerships can be leveraged to accelerate brand growth
  • How data and in particular, real-time data, are unlocking new business opportunities
  • How direct relationships with a partner can drive new forms of optimization
  • How mobile is changing the partner space and why mobile tracking is increasingly critical

Transformational Partnerships are inherently more integrated, strategic, and unique than traditional programs. They need to be managed by a platform that with strong capabilities and scale in order to support large enterprises. Brands are increasingly seeking one-to-one relationships with their partners, direct integrations such as an API, better tracking and extensive reporting functions.

At Performance Horizon, this is our entire focus. To help brands and advertisers develop bigger, dynamic and more impactful partner programs.

Are you interested in expanding the partner channel for your company in partnership with other top brands? We are hosting a series of these events with marketers and advertisers around the world and we would love to hear from you.

Recently added
Hot topics
General (76) Technology (50) Company News (48) Partnerships (44) Partner (43) Events (39) Retail (38) Data (35) Affiliate (35) Business Considerations (28) Ecommerce (17) Awards (16) Data Driven Marketing (15) Product (13) Travel (12) Research (11) Training & Education (11) Southeast Asia (10) partner marketing (9) Affiliate Trends (8) Pixel Tracking (7) Product News (6) Guest Blog (6) Finance (6) Holidays (6) Partnerize (5) Considerations (5) Influencer Marketing (5) AI (5) Fraud (5) Support (5) Agencies (4) Affiliate Awards (4) Optimisation (4) Round-Up (4) Mobile (4) Influencers (3) CMO (3) Tracking (3) Automation (3) Black Friday (3) Holiday (3) Insurance (2) Migration & Deployment (2) Acquisition (2) Commissions (2) performance partnerships (2) Charlotte Tilbury (2) DADI Awards (2) Performance Marketing (2) Apps (2) Cyber Monday (2) Single's Day (2) Webinars (2) Charlotte Tilbury Magic Makeup Stars (2) Influencer Awards (1) Magic Makeup Stars (1) Partnership Software (1) Technology Awards (1) Business Awards (1) Top 1000 British Companies (1) digital marketing (1) holiday shopping (1) partner strategy (1) partner program management (1) Drum Awards (1) performance program management (1) q4 (1) CEO (1) Partnership Growth Index™ (1) Banking (1) Client Win (1) partner growth (1) Best use of Affiliate (1) Dealmoon (1) 2021 predictions (1) Artificial Intelligence (1) Machine Learning (1) S2S (1) Apparel (1) Millennials (1) Safari (1) Case Study (1) ROAS (1) Career (1) OR19 (1) SEO (1) Agency (1) Platform (1) direct relationships (1) Chinese Shopping Calendar (1) Chinese Valentines Day (1) Charity (1) Privacy (1)

Can't find what
you're looking for?

Request a demo

REQUEST A DEMO

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Partner Growth Manager

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager APAC

19

Director Of Partnerships

22

Customer Success Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14