STREAM NOW: What to Know About Diversifying your Affiliate Partnerships

Feb 11, 2021
Share on facebook
Share on twitter
Share on linkedin
Share on email

Curating a rich, diversified mix of publisher partners not only broadens audience reach, it also relieves over-reliance on just a select few partners, minimizing unnecessary risk. Savvy marketers are expanding their partner programs to include a greater spectrum of traditional and non-traditional affiliate partners and are generating incredible value from them.

Last week we held a webinar with our colleagues Acceleration Partners which tackled the prevalent and extensive topic of partner diversification. Our own Erin Killian, VP of Agency & Prime and Michelle Morgan, Director of Publisher Development at Acceleration Partners, hosted an informative session which shared data around partner signup trends, insights about their contribution to growth and revenue and highlighted how to incorporate new non-traditional partners into your affiliate programs.

Today’s digitally connected consumer has a complex array of touchpoints requiring a more sophisticated marketing strategy that seeks to break down barriers. In today’s world, winning marketers and teams embrace partnerships across functions like growth and biz dev and PR. They know that they can tap partnerships across the consumer research, purchase and loyalty phases, but they need a more holistic approach to these interactions and to help them meet their target audience and customers wherever they are, when they need them.

This webinar featured real life examples of brands who are already using the partnership channel to capitalise on the versatility it affords. There isn’t a one-size fits all approach for brands OR publishers – no two are exactly the same. It’s in a brand’s interest to have a healthy mix of traditional and non-traditional partners, and in this webinar we explored the importance of communicating with partners so they understand KPIs. To compliment the session we prepared an eBook which further explores the topic of partnership diversification. Stream our webinar with Acceleration Partners NOW or download the eBook here.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Subscribe to our blog