Performance Marketing Review: Is Cyber Monday Losing Its Sizzle?

Dec 4, 2016
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The Black Friday and Cyber Monday dust has settled, and the stats (including our own side-by-side data) have some asking if Cyber Monday has lost its sizzle. Although this year’s Cyber Monday went down as the biggest day in the history of U.S. ecommerce with $3.45 billion in online sales according to Adobe, based on online sales growth rates, Black Friday could overtake Cyber Monday as early as next year. This analysis kicks off today’s roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights.

Is Cyber Monday Losing Its Sizzle?

Cyber Monday has been the largest online sales day since Adobe started tracking retail ecommerce spending in 2012. But Thanksgiving and Black Friday online sales have more than doubled since then, outpacing Cyber Monday’s growth rate, as retailers from Wal-Mart and Amazon to Best Buy and Target push holiday promotions earlier than ever and spread them out over a longer period reports eMarketer. Retailers said there’s a consumer demand for that: Three out of four Wal-Mart customers said they want to shop online deals earlier, Adobe said.

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