Performance Marketing Review: In-App Marketing, Bank CIOs.

Jul 11, 2016
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Good morning! We hope everyone had a nice weekend. As usual, we kick off the week with a roundup of performance marketing and digital marketing industry news, reports and insights to help you get your Monday started. In-app marketing and advertising is a hot topic with varying opinions on how to approach it. Here are some interesting thoughts from around the web.

“Ebony and Ivory” – The Blended In–App Purchase and Advertising Model

It is a question that has been plaguing the industry for years – What is the best business model for monetization: In-App purchasing or In-App advertising? Could the two coexist to maximize revenues? Elad Natanson, a Forbes contributor that covers the evolution of the mobile marketplace and the app economy discusses the topic.

Engagement: The New Reach

In a world where mobile usage is rapidly overtaking PC usage, engagement metrics have become more important than the number of users or reach for many publishers. The reason is simple: most of their interest in consumer data is related to retention, frequency and intensity of usage. Hannu Verkasalo, CEO of Verto Analytics discusses why engagement matters in this AdExchanger Data-Driven Thinker post.

Why Brands Should Think Twice Before Choosing In-App Marketing For Mobile

In-app mobile ads are important and the brands’ spend on this medium is certainly going up. The reason this type of advertising works is because it’s supported by location data. This enables advertisers to understand the context of their ad placements, which leads to increased engagement. In a PerformanceIn post, Adam Gilsenan, Chief Media Consultant at YOC discusses things to consider before rushing off to spend more of your marketing budget on in-app advertising.

And for something completely different from the world of financial services…

The Transformation of the Digital Banking CIO

As legacy financial institutions strive to provide more digital functionality, the role of the CIO has become more important than ever. Today’s CIO in the banking industry is expected to acquire new skills and assume new responsibilities while fostering internal collaboration and creating a start-up culture.  Jim Marous, Co-Publisher of The Financial Brand discusses how in a response to changing markets and new competitors, retail banks and credit unions are rethinking and expanding the role of Chief Information Officer (CIO). 

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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