Performance Marketing Review: Holiday Prep, Attribution & Ad Blocking.

Jun 27, 2016
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Christmas Gift

Happy Monday, everyone! With summer in full swing, the winter holidays are the last thing on people’s minds. But for ecommerce marketers, now is prime time to prepare. We found a great primer on this plus a couple other interesting items for today’s roundup of performance marketing and digital marketing industry news, reports and insights. Enjoy!

Speaking of Summer, What Interesting Perspectives Are Coming Out of Cannes?

Today, Abbey Klaassen, CMO of 360i, wrote an interesting article about the intersection of creativity and technology at Cannes. Spoiler alert – although it is less than one might expect, it is producing increasingly interesting results.  You can read about cabanas and sea view at AdAge

What E-commerce Marketers Should Do Now To Prepare For The Holiday Season

For e-commerce retailers, the pressure to hit sales numbers is at its highest during the holiday season. You need to be in lock step with sales to build a holiday campaign strategy that focuses on key consumer trends yet has flexibility for you to respond to last minute market adjustments. Early summer is the time for you to start conversations with sales in preparation for Q4. Terri Mock, Chief Revenue Officer of Ve Interactive shares some solid tips on Internet Retailer.

Is Accurate Attribution Even Possible?

This is something marketers have been asking for years – especially in performance-based marketing where brands work with hundreds or even thousands of digital marketing partners. In an AdExchanger Data-Driven Thinker column, Martin Kihn, Research Vice President at Gartner explores this question. Kihn contends, “Despite what some providers and purveyors proclaim, existing methods are rife with hidden assumptions, shortcuts, data holes, methodological debates and statistical smoke.”

Ad Blocking Slows Mobile Web Page Loading By More Than 3 Seconds

As reported on MediaPost, mobile web page load times have become a focus as brands look to optimize sites and content through Google’s Accelerated Mobile Pages Project (AMP), but a study released Wednesday shows some ad-blocking technology can slow the load time of certain Web pages — in one instance, by as much as 3.12 seconds. In fact, Southwest Airlines’ mobile site loaded in 4.16 seconds with ad blocking off, slowing to 7.28 seconds with ad blocking on.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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