Performance Marketing Review: Fighting Fraud & Google Changes AdWords.

May 30, 2016
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Performance Marketing Review Memorial Day
Happy Memorial Day! We hope you’re enjoying the holiday weekend. For this week’s roundup of performance marketing and digital marketing industry news, reports and insights, we found several items of interest to advertisers and publishers.

Performance Marketing Companies Become ‘Certified’ for Anti-Fraud

As reported by PerformanceIN, the Trustworthy Accountability Group (TAG) has launched a “Certified Against Fraud” initiative, in a bid to remedy a thorn in the side of the display ad industry: non-human impressions. A number of performance marketing companies have already bought into the initiative, with Rocket Fuel, Sociomantic, AppNexus, Integral Ad Science, engage:BDR, DoubleVerify, MediaMath and OpenX just several who are prepared to stump up the $10,000 annual membership fee.

All the AdWords & Google Analytics changes announced at Google Performance Summit

Search Engine Land rounded up all of the new Google Analytics and AdWords changes that Google announced at its annual Google Performance Summit including new “mobile-first” bidding support, “Promoted Pins” to put advertisers on Google Maps, longer text ads and more.

How To Monetize Relevant And Engaging Content? Reward Creators

In a recent AdExchanger “The Sell-Sider” column, Even Burns, CEO at Odyssey contends that “Engaging audiences with relevant content hinges on how publishers and platforms harness countless diverse viewpoints globally,” and that “When the world’s most engaging stories are monetized at the highest potential value, publishers can create an investment cycle that rewards creators. In this way they generate higher quality and quantity of content, foster smarter engagement and drive more revenue for those creators. This allows the best creators to benefit from their work while investing in what the readers want.”

We found this last article very interesting as it echoes our belief in the optimal relationship between advertisers and digital marketing partners (which includes media partners). The best relationship is one where activity that drives the best performance is rewarded, creating a cycle of optimization where both partners – and most importantly – the end consumer all benefit.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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