Performance Marketing Review: Black Friday & Holiday Marketing.

Nov 21, 2016
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Online Shopping

It’s here. Thanksgiving week. Retailers, marketers and consumers are all waiting in anticipation for what are normally the busiest shopping days of the year: Black Friday and Cyber Monday.  We focus on holiday shopping, travel, and a bit of creative inspiration for this week’s roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights.

Where Will Consumers Do Their Online Holiday Shopping?

This holiday season, consumers will look to an array of places to do their shopping, and online will be a big destination for many. Two-thirds of affluent internet users in the US plan to visit one-stop shops like Amazon or eBay for their shopping needs, September 2016 research reveals as reported by eMarketer. Consumers don’t necessarily wait for Black Friday and Cyber Monday though. Data from Epsilon found that by the end of October, more than half of US internet users have already begun to cross items off their holiday shopping lists.

How Luxury Retailers Are Navigating Black Friday

According to Hilary Mines from Glossy (a Digiday publication), Luxury retailers are wise to turn up their noses to Black Friday’s dark temptations. While speculations that Black Friday is dead are overblown, the shopping holiday has indeed lost some of its appeal, mostly on the ground level. According to retail analyst company ShopperTrak, customers spent $10.4 billion on in-store purchases on Black Friday in 2015, a $1 billion drop from 2014. Still, as luxury retailers look to the holiday season as a time to pick up sales and in-store traffic, the noise around Black Friday can tempt high-end brands to jump in.

Why Bad Weather May Spell Good News for Marketers

When the weather takes a turn for a worse, it’s no surprise that many of us will start searching for winter essentials – from coats to umbrellas. But it also creates a ‘travel trigger’, as people look to escape the cold outdoors says Alessandra DiLorenzo, Chief Commercial Officer for Media and Partnerships, lastminute.com group in a MarketingTech post. This is an obvious marketing opportunity for airlines and hotels to grab with both hands – but beyond that, the travel trigger is also a lucrative shopping window for other brands to jump through.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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