Performance Marketing Review: Banks & Customer Experience.

Nov 7, 2016
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Money Notes

This week, all eyes are on tomorrow’s U.S. election. While there will be plenty of political-related content to read in the coming days, we’re here to get your day started with a marketing focus. Leading our roundup of recent performance marketing, partner marketing, and digital marketing industry news, reports, and insights is an interesting take on customer experience in the banking industry.

The Heart of the Customer Experience: Do Banks Care?

In the banking industry, the “customer experience” has moved to the forefront over the past few years. Citing Protiviti’s second annual Consumer Banking Survey, Jeffry Pilcher, CEO/President & Publisher of The Financial Brand shares how consumers today perceive their experience with retail banking providers — what banks are doing well, and where improvements are needed. The good news is that 93% of respondents say banks at least meet their expectations. However, only 36% of respondents in Protiviti’s study feel their banking provider exceeds expectations.

The Great Disconnect: Annual Budgeting And Digital Marketing

In a recent AdExchanger Data-Driven Thinking column, Kim Brown, founder and CEO at Centrally Human contends that while marketing is going through an unprecedented evolution with the convergence of data and technology, there is one thing that hasn’t changed and is holding the industry back: budgets–specifically, the budgeting process. The general process is still rooted in this notion of static data and campaigns with specific start and end dates. Brown says that data-driven budgeting is a better way to optimize fund allocation with the way digital media actually works.

How Publishers are Trying to Monetize Instagram

As a platform, Instagram might not be ideally suited to serve publishers’ digital needs. But they’ve still figured out how to make money on it, according to Max Willens from Digiday. In the past year, as their audiences on the platform have increased, scores of them have turned to tactics including product placement, Instagram star partnerships and even tools that help them sell from their comments sections. And while many emphasize that they’re in the early stages, there are bright spots such as product placements and influencer marketing. 

Mobile Payments in the US Growing Fast, but Still Far from Mass Adoption

Despite double-digit growth this year and next, Americans’ use of mobile wallets like Apple Pay, Android Pay and Samsung Pay, as well as branded apps that include mobile wallets like the Starbucks app, Walmart Pay and CVS Pay, will not reach mass adoption in the foreseeable future as reported by eMarketer. Fewer than 20% of smartphone users use proximity mobile payments this year, but mobile peer-to-peer payments are growing.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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