The Performance Marketing Association (PMA) has released its first-ever industry-wide study of in the United States. The study gathered data from Partnerize and seven other leading /partnership networks and marketing platforms to assess the overall size of the US .
The study represents a massive achievement, spanning two years of hard work and dedication by PMA leadership, specifically Executive Director Tricia Meyer and Board of Directors President Rachel Honoway. “Tricia and Rachel deserve a standing ovation for ensuring this important project came to fruition,” said Jim Nichols, CMO of Partnerize. “From spearheading such an amazing collaboration, to working through roadblocks and managing the research process, Tricia and Rachel have delivered something truly valuable for our industry.”
Conducted by PricewaterhouseCoopers (PwC), in conjunction with the PMA, the research found the performance marketing channel’s adoption has grown dramatically in part because of its measurability, trackability, attribution, and compelling (ROI.) According to the PMA report, in the United States in 2018 was over $6 billion (the exact figure is available in the report.)
engaged in with the help and participation of partners like affiliates and influencers. as measured in this report powers a wide variety of PwC determined the overall value of the performance marketing space, which comprises more than 200,000 businesses and individuals, by collecting anonymized data from Partnerize and seven other major networks and platforms, along with publicly available data. The data aggregated show record performance marketing spending.
The report shows that digital . Mobile matters more than ever as consumer shift online shopping behaviors and spend more time online. And affiliates and bloggers lead the way when it comes to garnering . delivers a very attractive return on ad spend (ROAS) compared to other
Other key findings include:
• The highest ad spend by type was with publishers and and Bloggers at 39%
• ROAS average of 12:1
• Retail accounted for 50% of total spend by sector
Both the performance marketing . for these sectors is clearly on the rise as partner and other key category developments take hold across the industry. return and other strong for this industry are attracting more dollars and advertisers at a fast clip. The PMA report also identifies several trends including influencers, incrementality, and mobile
“Compiling these results required an unprecedented level of cooperation across the industry,“ said Rachel Honoway, PMA Board of Directors President. “With a fair amount of trust and a common goal, our members came together to produce the one thing that this industry has lacked for decades: a concretely stated value.”
Partnerize is a leader in partnership automation. The AI-powered Partnerize Partner Automation Platform delivers the data-driven intelligence and industry-leading management tools that are essential for unlocking unprecedented ROI from this fast-growing channel. The world’s leading companies, including 63 top retailers, 11 international airlines, 8 of the largest telecoms, and more than 200 other global brands rely on Partnerize to drive and manage more than $6B in partner and $500M in partner payments every year.
The full report is available here: https://thepma.org/2018-performance-marketing-study/
To join the PMA go to https://thepma.org/join/