Our Martech Series Byline Explains How Data Will Transform Partnerships in 2018.

Jan 12, 2018
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It’s prediction season, and our new byline on Martech Series explains how we believe data will drive change in the partnership and affiliate spaces in the next 12 months. Here is an excerpt:

As real-time data have become more and more common in e-commerce and performance marketing, we can expect more advertisers to leverage sales modeling and machine learning to maximize profit by constantly adjusting the mix of promoted goods based on item availability and existing stocks.

There’s nothing new about using discounts to push distressed inventory, but real-time data takes this concept to a whole other level, enabling brands to balance, margins, sell-through rates, and profitability constantly, at an item level.

For example, a retailer could compare daily estimates of sell-through for a specific item against current stocks and start making small pricing adjustments to address volume shortfalls.

Small adjustments throughout a selling season might drive the better average price per unit, instead of waiting until there’s a big problem that requires a 50% off discount. In this way, the merchant could sell more goods at a higher margin.

You can read the entire post here

(Note, since this article was published we have changed our name from Performance Horizon to Partnerize. Check out our home page for more information.)

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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