Martech Today Publishes Our Byline, Is Pixel Tracking Dead?

Nov 30, 2017
Share on facebook
Share on twitter
Share on linkedin
Share on email

Today, the trade journal Martech Today published a byline from our CTO Pete Cheyne entitled, Is Pixel Tracking Dead? In the piece, Pete explains the rise of pixel-based tracking and then outlines some of the challenges that make it increasingly difficult to track using this technology. While companies like ours work very hard to deliver outstanding tracking through pixels, many in marketing are seeking alternatives that take control of data flow away from the browser publishers. Here’s a brief except to whet your appetite.

Slowly but surely, the pixel train is being derailed. I’m sure we are all aware of Safari’s Intelligent Tracking Prevention (ITP). It’s the latest challenge facing pixel tracking. There still seems to be some denial about the importance of this. I think that comes down to the perception that Safari has a relatively small share of the browser market. But browser share varies by audience and region, and any challenge that makes it harder to track performance marketing sales is something we all need to take seriously.

You can read the entire piece here

 

Recently added
Hot topics
General (74) Technology (50) Company News (45) Partner (42) Events (39) Retail (38) Partnerships (37) Data (33) Affiliate (32) Business Considerations (28) Awards (15) Ecommerce (14) Data Driven Marketing (14) Product (13) Travel (12) Training & Education (11) Southeast Asia (9) Research (8) Pixel Tracking (7) Finance (6) Support (5) Fraud (5) AI (5) Product News (5) Influencer Marketing (5) partner marketing (5) Holidays (5) Considerations (5) Round-Up (4) Mobile (4) Partnerize (4) Agencies (4) Optimisation (4) Guest Blog (4) Holiday (3) Automation (3) Tracking (3) Influencers (3) Affiliate Awards (3) CMO (3) performance partnerships (2) Insurance (2) Migration & Deployment (2) Acquisition (2) Commissions (2) Affiliate Trends (2) Charlotte Tilbury (2) DADI Awards (2) Performance Marketing (2) Apps (2) Cyber Monday (2) Black Friday (2) Single's Day (2) Webinars (2) Charlotte Tilbury Magic Makeup Stars (2) Influencer Awards (1) Magic Makeup Stars (1) Partnership Software (1) Technology Awards (1) Business Awards (1) Top 1000 British Companies (1) digital marketing (1) holiday shopping (1) partner strategy (1) partner program management (1) Drum Awards (1) performance program management (1) q4 (1) CEO (1) Banking (1) Client Win (1) partner growth (1) Best use of Affiliate (1) Chinese Valentines Day (1) 2021 predictions (1) Artificial Intelligence (1) Machine Learning (1) S2S (1) Apparel (1) Millennials (1) Safari (1) Case Study (1) ROAS (1) Career (1) OR19 (1) SEO (1) Agency (1) Platform (1) direct relationships (1) Chinese Shopping Calendar (1) Dealmoon (1) Charity (1) Privacy (1)

Can't find what
you're looking for?

Request a demo

REQUEST A DEMO

Director of Sales Operations

4

SVP and Head of Partnerships

3

Director of US Integrations in Customer Success AMR

1

Partner Growth Manager

1

Vice President Of Operations in Strategic Technology

1

Director of Marketing

5

Partner Marketing Manager

6

Marketing Director - Americas

6

Customer Success Manager APAC

2

Director Of Partnerships

1

Customer Success Director APAC

3

Customer Success Director EMEA

1

Client Services Manager

1

CEO and co-founder

5

Senior Product Marketing Manager

4

Marketing Manager Americas

1

Head of Finance Operations

1

Principal Integration Engineer

3

Enterprise Sales Executive

1

Senior Channel Partnerships Manager

1

APAC Marketing Director

6

Head of Deployment

6

Head of Client Services & Integrations for APAC

5

Marketing Coordinator APAC

7