How iProspect & adidas Drove Massive Affiliate Channel Growth

Sep 15, 2016
Share on facebook
Share on twitter
Share on linkedin
Share on email

Adidas

Client Success Story

As a global agency, iProspect has a highly-scalable offering with one of the largest agency affiliate marketing teams. They have the expertise, global footprint, and relationships to grow channels and incorporate new markets while benefiting from local insights. For these reasons, bringing their affiliate program in-house made sense for both them and their clients – including global sportswear brand adidas.

The Challenge:

The main challenge iProspect faced was running the affiliate program for adidas in four markets. Each market had its own account manager with little to no correspondence, no centralized reporting, budgeting or forecasting – and, most importantly, no shared insights. Affiliate accounted for only 6% of adidas’s digital spend, so there was ample room for growth.

iProspect wanted to become further embedded with adidas and truly understand their internal challenges and margins within their affiliate channels. iProspect looked at different solutions that would allow them to migrate their program entirelty in-house on a self-serve platform and acheive the objectives of centralization, consolidation and changing their network model. 

Working with Performance Horizon, adidas became one of iProspect’s fastest growing client. Together, iProspect and adidas:

  • Drove 149% YOY revenue growth in one year

  • Decreased cost of sale 35% in one year

  • Expanded from four European markets to 18

  • Were shortlisted for five industry awards

“What Performance Horizon enables as far as centralization and consolidation allows us to better liaise with and understand the internal challenges of adidas. Performance Horizon allows us to quickly spot trends, shift budgets and match up revenue growth to margins for adidas in their key markets. The efficiencies created by managing everything on one platform and sharing data across marketing partners is powering incremental and sustained growth for all parties.”

– Rob Kabrovski, Account Director, iProspect

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

Subscribe to our blog