How CompareTV Optimized Partner Marketing with Performance Horizon

Jan 6, 2017
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CompareTV on Widescreen TV

Partner Success Story

Compare TV (www.comparetv.com.au) empowers Australians to get the most out of their leisure time by providing reviews guides and offers on a range of digital entertainment services. As a marketing partner, Compare TV works with the biggest media brands in the industry, including a large Australian pay television company whose services include cable television, direct broadcast satellite television, and IPTV catch-up services.

The Challenge:

Compare TV sought to optimize activity across a number of key products on behalf of the large pay television company that it drives business for. They also wanted to reduce the time spent on pulling manual reports and improve their working relationships with all of their advertisers by communicating around performance and shared targets.

Compare TV uses Performance Horizon’s highly granular data capabilities to continuously monitor campaign performance in real-time and no longer has to rely on automated Excel reports from merchants containing click and conversion data that are often on an irregular or infrequent cadence.

Results

Performance Horizon’s partner marketing technology is helping Compare TV achieve its mission of becoming the best digital entertainment guide by allowing them to be proactive and nimble in their decision-making. Compare TV no longer needs to chase down data or results from previous weeks’ activity, which saves them a considerable amount of time, allows them to proactively analyze their results, and adjust their campaigns accordingly.

“The real-time data updates are slick – the dashboard reports back as you watch. The mobile app is also great and enables you to monitor performance wherever you are. We have not seen this offered by any of the other similar products we have worked with. It’s also easy to create and track bespoke segments using the pubref function.”

—Oliver Mistry, Director of Compare TV

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

CMO, RevLifter

2

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Vice President, Marketing

735

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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