How AO.com Successfully Migrated its Digital Partner Marketing Program

Jul 15, 2016
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Birds Flying In The Sky

Client Success Story

For any growing business, the ability to connect directly and at scale with all of the digital marketing partners globally becomes paramount to creating better customer experiences, greater conversions, and increased revenues and profitability.

The challenge? In today’s complex digital partner marketing landscape, migrating and onboarding hundreds or even thousands of partners across channels and geographies can be painful without the right technology and support. 

So when AO.com, the United Kingdom’s leading online retailer of major domestic appliances needed a solution that would aid in their business growth and geographic expansion, we worked with them to facilitate a fast, seamless partner migration for immediate business impact.

Launching with Performance Horizon has enabled AO.com to:

  • Use richer, real-time data to extract actionable insights

  • Implement winning strategies

  • Drive high-margin revenues

Painless Migration

In addition to client training, Performance Horizon also provided partner onboarding and migration support for AO.com. Designed for fast and effective deployment, the onboarding process included partner training and technical support to facilitate fast, successful partner migration for immediate business impact.

“The migration of AO.com to Performance Horizon has been a revelation… the migration has given us an opportunity to further strengthen our relationship with the fantastic affiliate team at AO.com. The model currently being employed by AO.com is one that I would recommend to any large business in the affiliate space. I think the figures over the past year speak for themselves, we have seen staggering growth across the program. This is down to the hard work put in by the team at AO.com.” – Partnerships Director, Myvouchercodes

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Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Partner Growth Manager

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager APAC

19

Director Of Partnerships

22

Customer Success Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14