We’re pleased to announce a set of upcoming product enhancements to help partner marketers drive faster growth, help mitigate fraud, and streamline time-consuming workflows.
The package of new features includes a new AI-powered fraud management suite, more powerful partner communications tools, mobile partnerships enhancements, and a browser extension deep linking tool for partners. These innovations will reduce or eliminate time-consuming tasks that distract brands and partners from devising and delivering new growth strategies and programs.
Speaking about these new features, Partnerize Chief Product and Technology Officer Matt Simmonds said, “Empowering intelligent partnership automation drives everything we do at Partnerize. These latest advances leverage a data-driven approach to bring additional automation and insight into the hands of brands and their partners. By saving time and reducing speed-to-market, we are driving both better partnership management and improved performance for all brands and all of their revenue partners.”
The upcoming new features for the Partnerize Partnership Automation Platform will include:
Partnerize Fraud Manager
Designed to combat the growing threat of partner marketing fraud, the Partnerize Fraud Manager applies machine learning to real-time campaign information to identify data anomalies that may indicate fraudulent transactions, saving marketers time and money. In addition to delivering alerts in a client’s choice of communications platforms, the Fraud Manager includes a new, dedicated user interface so that brands can examine suspicious events and conversions before accepting or rejecting them. Fraud Manager will be available as a beta in February.
Partnerize AllTrack for Mobile Partnerships
We are rolling out additional enhancements to our industry-leading solution for mobile partnerships, AllTrack, including added support for deferred deep linking and install tracking. Deferred deep linking helps brands drive additional app installs and improves conversion rates by delivering the user to a specific item or offer in their app. With deferred deep linking, shoppers that don’t already have the app will be invited to install the app, then redirected to the specific offer that interested them. This functionality also allows partner-driven app installs as well as purchases to be tracked and credited to the correct campaign and partner.
Partnerize QuickLink, a new browser extension, will allow partners to create item-specific tracking links for any item or offer from a brand. The extension enables partners to quickly create tracking links and product deep links directly in the browser rather than having to visit the Partnerize platform to make them, saving time and effort.
Partnership CRM Suite Enhancements
We are also enhancing our Partnership CRM tools to foster better communications and business results for brands and their partners. New automated communications capabilities are designed around brand “triggers”, to drive actions that help grow sales and profit. For example, if a partner has not converted a sale recently, the platform can deliver an automated email reminder of the brand’s latest offers to encourage renewed partner focus and commitment.
Stay tuned this quarter for more details as these and other features are rolled out.