3 Performance Marketing Takeaways From PMI: London.

Nov 1, 2016
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PMI Emily and Michael

Emily Brown of Performance Horizon and Michael Long of Hotels.com discuss the complexities of reaching new customers in travel – photo courtesy of Emma Martí

We had the chance to attend some insightful sessions last week at PMI: London about the past, present, and future of partner and affiliate marketing, and all the factors in between that are making the industry more and more complex.

1. Mobile web, not apps, are making waves this year

Our very own VP of Marketing, Erik Mikisch revealed some intriguing new research about the industry’s recent dedication of resources towards mobile web and mobile apps. Specifically, mobile web has, interestingly, overtaken standalone apps this year.

2. Millennials are lazy, but high expectations have lead to some answers on how to reach them

Selligent CMO Nick Worth conveyed the difficulty of targeting young people due to their exponentially increasing standards for convenience, cost, and speed of service, and suggested that the best way to effectively reach millennials is through mobile-based email.

3. Last-click attribution may–or may not–last

In a heated conversation about lack click attribution and the relationship between partners and networks, we heard many perspectives about why last-click should and shouldn’t be discounted in complicated user journeys. The panel ended with an open discussion around content creators and the interesting ethics of zero-percent commission for these partners.

Thanks to everyone who joined us at our stand and attended our exciting sessions! We look forward to seeing you all again next year.

Director of Sales Operations

15

SVP and Head of Partnerships

23

Director of US Integrations in Customer Success AMR

104

Director of Partner Growth

217

Vice President Of Operations in Strategic Technology

28

Head of Affiliate, Student Beans

734

Marketing Specialist

732

Product Marketing Manager

741

Director of Marketing

6

Partner Marketing Manager

17

Customer Success Manager in Customer Success APAC Singapore

731

Marketing Director - Americas

7

Customer Success Manager

739

Customer Success Manager APAC

19

Director Of Partnerships

22

Partnership Director APAC

21

Customer Success Director EMEA

32

Client Services Manager

24

CEO and co-founder

8

Chief Product Officer

276

Senior Product Marketing Manager

103

Director of Marketing Strategy & Operations

4

Marketing Manager Americas

30

Head of Finance Operations

27

Principal Integration Engineer

25

Enterprise Sales Executive

26

Marketing Manager

18

Senior Channel Partnerships Manager

20

APAC Marketing Director

9

Customer Success Manager APAC

738

VP Revenue in Sales EMEA

275

Head of Deployment

5

Head of Client Services & Integrations for APAC

16

Marketing Coordinator APAC

14

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