In today’s digital landscape, brands are constantly seeking innovative strategies to increase brand awareness, drive customer engagement and maximize their marketing dollars–a must-achieve trifecta that keeps incrementality top-of-mind for leading marketers. However, measuring incrementality is challenging for brands as they attempt to define, track and report on the true impact of their initiatives, including partnerships.
Partnerize is excited to take a deep dive into incrementality best practices in our upcoming session hosted by Rockerbox’s Summer Camp, a free-to-attend virtual event for B2C marketers. Join Amber Sweeney, Vice President of Customer Solutions at Partnerize, as she shares best practices for:
- Defining incrementality relative to unique brand goals
- Enabling comprehensive reporting for incrementality measurement through tracking infrastructure
- Pro tips thinking outside the one-size-fits-all approach to measure success in partnerships
Reserve your spot now for Partnerize’s session on Wednesday, June 21st at 10 AM EST. You can also sign up to catch presentations from Summer Camp participants and leading digital marketers at Fairing, Pencil, Bamboo, Reddit, Snap, and more.