For retailers, some of the year’s hottest action and most anticipated shopping happens in a fairly tight window known affectionately as Cyber 5. Spanning just 5 days, Thanksgiving, the subsequent weekend, ending with Cyber Monday (11/24-11/28), is a time that many marketers spend the whole year preparing for. A couple of years ago, a pandemic gripped the world and everything we thought we knew was turned on its head. For marketers, dwindling ad dollars became the norm prompting a massive shift in focus over from paid search and paid social to the affiliate channel as a safe haven creating an overdue (and well-deserved) boom. Marketers everywhere collectively dug in their heels, adapted, adjusted, and overcame obstacles and challenges making the peak holiday shopping seasons of both 2020 and 2021 record shattering.
But even after two very unprecedented holiday seasons under our belts, somehow there are more wrenches being thrown into the mix. Inflation that won’t quit, rolling recessions, ongoing supply chain issues, labor shortages, and consumer spending fears alive and well, all play major roles in how 2022’s peak shopping season will turn out.
For our part, U.S. retail performance for Partnerize across Cyber 5 is considerably impressive and to demonstrate this, we’ve gathered some key performance highlights during this period in our Holiday Stats 2022 Cyber 5 sheet available for immediate download. You’ll want to check out some major year-over-year performance including revenue, traffic, average order value as well as new customer growth and revenue. Worth nothing, we’ve also included a glimpse of the Tuesday before Thanksgiving’s performance.
Happy holidays to all and to all a good shopping streak!