OpenSponsorship helps brands effectively and efficiently partner with athletes as a greater part of their marketing/influencer strategy.

OpenSponsorship, VC backed by Serena Williams, exists to help brands work with, and scale, their athlete-influencer partnerships. We have over 20k athletes (college, pro, retired pros) that have all joined OpenSponsorship to find brand partnership opportunities. We work with brands like Walmart, FanDuel, BODI, Foot Locker, Stitch Fix, Harmless Harvest, and hundreds of  other brands ranging from new startups to those on the Fortune 500 list.

We combine the power of a two-sided marketplace with the expertise and daily management of a full Account Management Team. Our team helps:

  • Ideate and strategize on upcoming product launches or tentpole moments (e.g. Olympics)
  • We handle all of the athlete sourcing
  • Pricing and deliverable negotiations
  • Contracts
  • Payments (after contractual deliverables have been completed)
  • Post campaign reporting
  • Campaign execution (ensuring that all contractual deliverables have been met)

Next steps

Do you think OpenSponsorship would make a great partner on your campaign? If so, you can reach out to them directly, or find them on our platforms using the info below:

Jeff DeRuiter
Brand Partnerships Manager

Partner Types

  • Influencer

Partner Verticals

  • Finance
  • Retail
  • Services
  • Travel

Partner Regions


Engagement Rate

Over 2.5x higher than any other type of creator


Brands have seen upwards of 7x ROAS when using athlete's UGC as a part of their paid strategy

Targeting male consumers

Over 90% of males follow athletes on their socials and are 164% more likely to purchase a product that an athlete promotes


Athletes primarily make money from playing a sport, so when they do brand partnerships, it's always viewed as more credible and authentic than other types of creators.