Inside Titan’s strategy to disrupt the casket industry
Maura Smith, CMO at Partnerize, said that brand virality often helps catapult a startup brand into the public consciousness, which can then be parlayed into other channels like influencer mentions and publisher affiliate reviews.
Definitive Guide to US Partnerships
Everything you need to achieve partnership success in 2023 and beyond.
9 top affiliate-marketing platforms that creators are using to earn money in 2022
In our third annual list, Insider is highlighting the top affiliate programs social-media influencers use that offer high commission rates, access to top brands, and robust interfaces and tools. Each network has specific qualifications to apply, and some offer varying rates and tools — like shoppable apps or special tracking information.
The Cookieless Future Is Here. Is Your Performance Tracking Ready?
For over-extended marketers, constantly changing privacy settings on web browsers have created an additional layer of complexity when it comes to successful performance marketing.
Instagram shutters its native affiliate program, but interest in partnerships remains strong
Instagram cancels its native affiliate program but content creators find great success in the partnership channel.
Walmart explores matchmaker marketplace for social media influencers
Walmart may launch a platform that will use social media influencers to help the retailer and its 100,000 third-party sellers promote their goods and services online, according to trademark filings.
Walmart boosts social media influencers
The momentum continues for the creator economy in this piece coming out of Forbes featruing insight from Partnerize CEO, Matt Gilbert.
Walmart explores matchmaker marketplace for social media influencers
With influencer marketing expected to become a $16.4B industry this year, everyone is looking for a piece of the action. “Walmart wants to capitalize on advertisers’ moves to spend more of their budgets on “the creator economy,” said Partnerize CEO, Matt Gilbert.
Partnership marketing: A winning strategy for profitable growth
With Apple’s App Tracking Transparency (ATT) framework exacerbating complexities for marketers and ecommerce professionals’, they are faced with overwhelming odds.
With a New CEO at the Helm, Pinterest Rolls Out New E-Commerce Tools for Retailers
Pinterest is making major moves to create purchasing opportunities that make ads more welcomed by users and as Partnerize CEO, Matt Gilbert, points out in Modern Retail’s recent article, “the close proximity of these announcements sends a strong signal that the platform is seriously contemplating a move towards a more direct monetization model, and expanding the overall role it plays in a consumer purchase journey.”
