Inside Titan’s strategy to disrupt the casket industry

Total Retail logo

Maura Smith, CMO at Partnerize, said that brand virality often helps catapult a startup brand into the public consciousness, which can then be parlayed into other channels like influencer mentions and publisher affiliate reviews.

9 top affiliate-marketing platforms that creators are using to earn money in 2022

In our third annual list, Insider is highlighting the top affiliate programs social-media influencers use that offer high commission rates, access to top brands, and robust interfaces and tools. Each network has specific qualifications to apply, and some offer varying rates and tools — like shoppable apps or special tracking information.

Walmart explores matchmaker marketplace for social media influencers

With influencer marketing expected to become a $16.4B industry this year, everyone is looking for a piece of the action. “Walmart wants to capitalize on advertisers’ moves to spend more of their budgets on “the creator economy,” said Partnerize CEO, Matt Gilbert.

With a New CEO at the Helm, Pinterest Rolls Out New E-Commerce Tools for Retailers

Pinterest is making major moves to create purchasing opportunities that make ads more welcomed by users and as Partnerize CEO, Matt Gilbert, points out in Modern Retail’s recent article, “the close proximity of these announcements sends a strong signal that the platform is seriously contemplating a move towards a more direct monetization model, and expanding the overall role it plays in a consumer purchase journey.”