With the worst of the pandemic largely in our rear-view mirror, marketers have done their very best to marry how experience will shape holiday shopping habits with previous years’ data to develop a strategy that incents purchase. And despite all the negative effects of the pandemic, Singles’ Day 2021 still saw record-breaking sales records across China’s most popular ecommerce platforms. However, 2022 poses some new challenges including a sharp increase in competition via an overload of live-streamed shopping events and online retail festivals. Combined with potentially weakened consumer confidence—a pandemic hangover—and macro-economic uncertainty across the globe, we can’t wait to see what Singles’ Day 2022 has in store.
For Partnerize’s part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients’ and partners’ holiday strategy and execution plans. So, let’s take a look at 2021’s Singles’ Day performance across Partnerize and using YoY data (11.11.20-11.11.21) to help better predict and be prepared for what’s ahead.
Download the data and insights right here.