Today’s digital marketer faces many challenges but perhaps no marketer is up against the unique headwinds of a travel marketer tasked with driving revenue growth in the face of increasingly tight profit margins. These marketers need complete reporting transparency and insights to inform decision making and optimization and these challenges only become more pronounced with the introduction of a partnership program. But there’s good news for travel marketers new to the channel or languishing on another partnership management platform: Partnerize offers innovative software solutions that make managing your travel partnerships easy.
Efficiencies for travel marketers live across the partner marketing lifecycle, including:
- Discover. Find and activate right-fit travel partners from our database and the broader digital ecosystem by inputting attributes of your target audience based on demographic, region, reach and more.
- Track. Leverage an API-first solution that powers partner channel insights across unlimited data points to capture and display all metadata–scalable, flexible and futureproofed tracking infrastructure.
- Manage. Dynamically reward partners on future bookings as well as any variable, route, hotel, cabin class, star rating, occupancy and more with the ability to automate scheduled commission structure and creative changes.
- Measure. Draw actionable insights and inform data-driven strategy with a state-of-the-art reporting suite Outfitted with pre-built reporting and customizable views to accommodate regional, local and global transparency, the platform’s analytics supports reporting on future booking performance–a feature exclusive to Partnerize. Or, integrate Partnerize data into your analytics and attribution source of truth via turnkey partner integrations that allow you to view your partnership data side-by-side with the rest of your digital mix.
- Pay. Deploy global payments in your partners’ currency of choice while receiving a single consolidated invoice encompassing regions covered by your program.
- Protect. Prioritize brand safety with always-on fraud detection and CPC tracking that identifies unsavory behavior for immediate remediation.
For more information on how Partnerize helps travel marketers achieve profitable growth, including our industry-exclusive reporting functionality that delivers insights into booked vs. consumed transactions as well as future booking performance, visit our travel quick guide.