In spite of the pandemic, 2020 brought us some record back-to-school shopping milestones and as students once again prepare to fill the hallways across the U.S., 2021 is poised to push back-to-school spending once again to record levels, according to the National Retail Federation (NRF). And whether there will ever be any consensus on what the right return-to-school protocol looks like, the reverberations of the 2020 fallout only further serve as a catalyst for this new record spending, as seen in the surge of technology and online learning resources and tools as parents and consumers learn to adapt to this new normal as best as they could.

While controversies continue all over the country as to what this best course of action is for students heading back into full time, in-person instruction to ensure their safety and the safety of others, there is one thing everyone can agree on: We’ve learned many lessons over the last school year and we are trying hard to be better informed and better prepared for whatever uncertainty may lie ahead. So, what is all this record-breaking money being spent on exactly? Find out by downloading Your Complete Back-to-School Affiliate Planning Strategy, Partnerize’s ebook designed to give you the latest data coupled with practical takeaway strategies to ensure you’re in the know about what makes a back-to-school promotion strategy successful.