Just three weeks ago, our company announced our rebrand from Performance Horizon to Partnerize. Our goal in rebranding was to promulgate a vision for a connected partner ecosystem that acts as a foundation for any form of partnership, anywhere in the world. Since the debut of Partnerize on July 10, more than 5,000 new publishers and brands have been integrated into our community of partners, so that our total number of integrated partners now exceeds 300,000.
This spike in the number of registered partners demonstrates strong market interest in the company’s vision for a massive global partnership ecosystem. Recent additions to the Partnerize ecosystem run the gamut of partner types, including leading consumer brands, channel partners, technology providers, loyalty partners, influencers, referral partners, and affiliate publishers.
We’re so proud that the powerful and versatile Partnerize Partner Management Platform (PMP) makes it easy for global brands to form, manage and make payments to partners of any type. In 2018, the Partnerize PMP will drive and manage more than $6B in revenue and $500M in secure partner payments for more than 300 brands.
Partnerize has a different vision for partnership than many other solutions providers in various segments of the partnership industry. Like a growing number of brands, we view partnership holistically, as a multi-faceted category that describes a host of different types of relationships between brands.
Most companies in our industry are focused on providing a single solution for a single type of partnership. But our vision is to offer a single partner management platform (PMP) that makes it easy for brands to form, manage, make payments to, and predict future results of partnerships using AI. One platform to standardize and automate all of the managerial and executional elements of partnership – to be a platform at the center of a vast global ecosystem of partners of all types. We share a vision with our clients of a massive and rapidly growing partnerships industry that helps clients find new ways to connect with end users and rapidly grow revenue.