Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023

Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
Holiday Stats 2022: Cyber 5

Partnerize continues its holiday shopping season performance report series with one of the most anticipated times of the year, or the key shopping days known as Cyber 5.
Affiliate Marketing: As Ecommerce Swells, Affiliate Inches Closer to Digital Mainstream

Embracing affiliate: What’s it going to take? | Sponsored Content

Despite existing for over three decades, affiliate marketing has not been recognized or prioritized in comparison to its counterparts in search, social, and programmatic display. The transactional and largely last-click nature of the channel—as well as long-perpetuated discount-driven behaviors of brands and consumers alike—have fueled the channel’s somewhat inconsequential reputation. With tangential factors like rising customer acquisition costs on Google and Facebook creating pressure on brands’ unit economics, marketers are desperately searching for an alternative to pay-for-access channels. While improvements in attribution technology have enabled a greater diversification of partner types, including a bigger role for content partners and creators, there is still considerably more work ahead.
Singles’ Day 2022: What to Expect

For Partnerize’s part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients’ and partners’ holiday strategy and execution plans. Here is 2021’s Singles’ Day performance across Partnerize and using YoY data (11.11.20-11.11.21).
Holiday Planning 2022: Setting Your Partnership Program Up for Success

Check out our Holiday Planning 2022 eBook and learn everything you need to know from key shopping dates to planning and execution tips and be ready this holiday season!
9 top affiliate-marketing platforms that creators are using to earn money in 2022

In our third annual list, Insider is highlighting the top affiliate programs social-media influencers use that offer high commission rates, access to top brands, and robust interfaces and tools. Each network has specific qualifications to apply, and some offer varying rates and tools — like shoppable apps or special tracking information.
The pandemic gave way to a boom for affiliate marketing

Learn how the pandemic gave way to a boom for affiliate marketing by checking out this recent piece by eMarketer’s, Max Willens, featuring insight from Partnerize CEO, Matt Gilbert.
Instagram shutters its native affiliate program, but interest in partnerships remains strong

Instagram cancels its native affiliate program but content creators find great success in the partnership channel.
The innovations most needed in today’s affiliate space

Want to know the key to getting inside with CMOs and breaking affiliate through to full-establisment status within the marketing mix? Check out Partnerize CEO, Matt Gilbert’s, take in this recent Marketing Dive piece.