Instagram shutters its native affiliate program, but interest in partnerships remains strong
Instagram cancels its native affiliate program but content creators find great success in the partnership channel.
The innovations most needed in today’s affiliate space
Want to know the key to getting inside with CMOs and breaking affiliate through to full-establisment status within the marketing mix? Check out Partnerize CEO, Matt Gilbert’s, take in this recent Marketing Dive piece.
Partnerize holds ribbon-cutting at 900 Rutter
Partnerize holds rubbon-cutting at 900 Rutter
It’s time for the next “real talk” within affiliate marketing
In order to move the category forward, the onus has been on innovation to really move the channel beyond its last-click history from an attribution perspective.
Partnerize holds rubbon-cutting at 900 Rutter
Partnerize has an open-area office space complete with huge windows for natural lighting, couches for lounging, private offices, a break room with a full kitchen, and more.
Your complete back-to-school affiliate planning strategy
And according to the National Retail Federation (NRF), despite inflation, 2022 back-to-school spending is expected to match the record highs.
How to diversify your partnerships and commissioning capabilities
You should never have to settle for one-size-fits-all capabilities from your partnership provider. Learn how a successful partner marketing program requires dynamic partner discovery, recruitment and commissioning.
With a New CEO at the Helm, Pinterest Rolls Out New E-Commerce Tools for Retailers
Pinterest is making major moves to create purchasing opportunities that make ads more welcomed by users and as Partnerize CEO, Matt Gilbert, points out in Modern Retail’s recent article, “the close proximity of these announcements sends a strong signal that the platform is seriously contemplating a move towards a more direct monetization model, and expanding the overall role it plays in a consumer purchase journey.”
Otrium & AMPC
From plans on paper to a multi-million dollar revenue generating business just four months later, Otrium now has 250+ partnerships live in nine different markets across the globe–with most launched in just 45 days.
Data deep dive: Driving incrementality with path to purchase optimization
With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution.