With a New CEO at the Helm, Pinterest Rolls Out New E-Commerce Tools for Retailers

Pinterest is making major moves to create purchasing opportunities that make ads more welcomed by users and as Partnerize CEO, Matt Gilbert, points out in Modern Retail’s recent article, “the close proximity of these announcements sends a strong signal that the platform is seriously contemplating a move towards a more direct monetization model, and expanding the overall role it plays in a consumer purchase journey.”

Otrium & AMPC

From plans on paper to a multi-million dollar revenue generating business just four months later, Otrium now has 250+ partnerships live in nine different markets across the globe–with most launched in just 45 days.