Does Innovation Have to be Radical? Matt Gilbert, CEO of Partnerize, Forecasts the Partnership Landscape for 2023
Matt Gilbert reflects on 2022, speaks on what technology we’ll see more of this year, the fragmented nature of the creator economy, and the next ‘hot’ partnership type.
Despite existing for over three decades, affiliate marketing has not been recognized or prioritized in comparison to its counterparts in search, social, and programmatic display. The transactional and largely last-click nature of the channel—as well as long-perpetuated discount-driven behaviors of brands and consumers alike—have fueled the channel’s somewhat inconsequential reputation. With tangential factors like rising customer acquisition costs on Google and Facebook creating pressure on brands’ unit economics, marketers are desperately searching for an alternative to pay-for-access channels. While improvements in attribution technology have enabled a greater diversification of partner types, including a bigger role for content partners and creators, there is still considerably more work ahead.
Partnerize makes it easy for marketers to easily implement partner optimizations to move excess inventory! Check out 7 action items to help combat inflation and excess inventory challenges today!
For Partnerize’s part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients’ and partners’ holiday strategy and execution plans. Here is 2021’s Singles’ Day performance across Partnerize and using YoY data (11.11.20-11.11.21).
For over-extended marketers, constantly changing privacy settings on web browsers have created an additional layer of complexity when it comes to successful performance marketing.
Learn how the pandemic gave way to a boom for affiliate marketing by checking out this recent piece by eMarketer’s, Max Willens, featuring insight from Partnerize CEO, Matt Gilbert.
Instagram cancels its native affiliate program but content creators find great success in the partnership channel.
Want to know the key to getting inside with CMOs and breaking affiliate through to full-establisment status within the marketing mix? Check out Partnerize CEO, Matt Gilbert’s, take in this recent Marketing Dive piece.
In order to move the category forward, the onus has been on innovation to really move the channel beyond its last-click history from an attribution perspective.
You should never have to settle for one-size-fits-all capabilities from your partnership provider. Learn how a successful partner marketing program requires dynamic partner discovery, recruitment and commissioning.