Embracing affiliate: What’s it going to take? | Sponsored Content

Despite existing for over three decades, affiliate marketing has not been recognized or prioritized in comparison to its counterparts in search, social, and programmatic display. The transactional and largely last-click nature of the channel—as well as long-perpetuated discount-driven behaviors of brands and consumers alike—have fueled the channel’s somewhat inconsequential reputation. With tangential factors like rising customer acquisition costs on Google and Facebook creating pressure on brands’ unit economics, marketers are desperately searching for an alternative to pay-for-access channels. While improvements in attribution technology have enabled a greater diversification of partner types, including a bigger role for content partners and creators, there is still considerably more work ahead.

Singles’ Day 2022: What to Expect

For Partnerize’s part, as each unique holiday shopping day unfolds, new data and insights emerge that can inform both ours and our clients’ and partners’ holiday strategy and execution plans. Here is 2021’s Singles’ Day performance across Partnerize and using YoY data (11.11.20-11.11.21).