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The Cookieless Future Is Here. Is Your Performance Tracking Ready?

For over-extended marketers, constantly changing privacy settings on web browsers have created an additional layer of complexity when it comes to successful performance marketing.

The pandemic gave way to a boom for affiliate marketing

Learn how the pandemic gave way to a boom for affiliate marketing by checking out this recent piece by eMarketer’s, Max Willens, featuring insight from Partnerize CEO, Matt Gilbert.

Partnership marketing: A winning strategy for profitable growth

With Apple’s App Tracking Transparency (ATT) framework exacerbating complexities for marketers and ecommerce professionals’, they are faced with overwhelming odds.

PI Live Panel | Partner diversification strategies: Optimizing your partner mix

Dive into how a diverse publisher base can help you reach a broader audience with the intent of driving new customer acquisition.

Convergence of brand and performance marketing.

When well placed and targeted, content has the primal ability to connect and spark consumer engagement, both short and longer-term. Elevate this capacity to the practice of marketing, and the business utility is real. Specifically, within partnership marketing, affiliates, for example, applying a more networked, programmed approach, content partners help brands tell their story and introduce new consumers to their products.Learn more about how marketers can draw more success from content within partnership marketing.

Data deep dive: Driving incrementality with path to purchase optimization

With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution.