State Of Affiliate

A range of sources across the affiliate space finds the measurement issue the industry’s biggest challenge to getting performance and affiliate greater respect.

Convergence of brand and performance marketing.

When well placed and targeted, content has the primal ability to connect and spark consumer engagement, both short and longer-term. Elevate this capacity to the practice of marketing, and the business utility is real. Specifically, within partnership marketing, affiliates, for example, applying a more networked, programmed approach, content partners help brands tell their story and introduce new consumers to their products.Learn more about how marketers can draw more success from content within partnership marketing.