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Walmart explores matchmaker marketplace for social media influencers

With influencer marketing expected to become a $16.4B industry this year, everyone is looking for a piece of the action. “Walmart wants to capitalize on advertisers’ moves to spend more of their budgets on “the creator economy,” said Partnerize CEO, Matt Gilbert.

Partnership marketing in an uncertain time

Macro level factors are arising more frequently than ever; creating instability for marketers who have to quickly adapt to an ever-changing environment.

With a New CEO at the Helm, Pinterest Rolls Out New E-Commerce Tools for Retailers

Pinterest is making major moves to create purchasing opportunities that make ads more welcomed by users and as Partnerize CEO, Matt Gilbert, points out in Modern Retail’s recent article, “the close proximity of these announcements sends a strong signal that the platform is seriously contemplating a move towards a more direct monetization model, and expanding the overall role it plays in a consumer purchase journey.”

Ecommerce vs Entertainment – The New Battle for Primetime

Convergence of brand and performance marketing.

When well placed and targeted, content has the primal ability to connect and spark consumer engagement, both short and longer-term. Elevate this capacity to the practice of marketing, and the business utility is real. Specifically, within partnership marketing, affiliates, for example, applying a more networked, programmed approach, content partners help brands tell their story and introduce new consumers to their products.Learn more about how marketers can draw more success from content within partnership marketing.

Otrium & AMPC

From plans on paper to a multi-million dollar revenue generating business just four months later, Otrium now has 250+ partnerships live in nine different markets across the globe–with most launched in just 45 days.

Partner Perspective Webinar with Student Beans

In this installment, Partnerize is very excited to welcome Simon Eder, Commercial Director at Student Beans, as he walks us through how Gen Z really feels about key marketing channels, what you can do to stand out when utilizing these channels, and why it’s crucial to have a strategy for each.