The Performance Marketing Association (PMA) recently announced the appointment of six new members to join the board that oversees the organization’s direction and operation. The new members will take office in January, joining seven current members who are serving the second year of their two-year terms. Making this year’s selection is Partnerize VP or Global Partnerships, Erin Kristyniak.
With 16 years of experience in affiliate and partnership marketing, Erin understands well what it takes to bring her clients, partners, and agencies the success they seek in the channel. Kristyniak began her affiliate/partnerships career managing brands for Pepperjam, later overseeing a team managing accounts moving on to oversee and manage agency relationships on both the Partnerize platform and on Pepperjam’s Ascend™ platform with a heavy focus on relationship building, upselling, and new sales.
Erin recently acted as the VP of Community for Mavely, the everyday influencer platform where she focused on creator growth while supporting the holistic business needs of a rapidly growing business. Partnerize is thrilled to have her recently return to a partnership role focusing on relationship building and new opportunities for Partnerize that will truly impact the channel.
As Partnerize’s VP of Global Partnerships, Erin prioritizes the needs of her partners by providing thought leadership, and strategic oversight. She also oversees a dedicated team of five made up of Partnership Directors and Managers who support partners with data-driven performance insights, thought leadership, growth opportunities and support to navigate the ever-evolving channel.
A thought leader in her own right, Kristyniak is still a student of the partnership channel and prioritizes staying abreast of industry fluctuations and educates her team and partners by documenting and sharing pertinent industry information and championing Partnerize’s contribution to bettering the channel.
While this list of accomplishments and experience isn’t exhaustive, it does help demonstrate Kristyniak’s passion for her position and her capability of serving on the Performance Marketing Association’s Board of Directors to bring her passion, experience, and knowledge to serve an even broader base of marketers.
You can see all the new and existing board members by visiting here.
Congratulations to Erin and all the other newly appointed PMA board members!