[Download] The Partnerize Tag: Future-Proofed Tracking that Drives Success Even After the Cookie has Crumbled

2023年1月9日

Director of Product Marketing

Marketers are stretched thin, juggling conflicting priorities to increase profitable growth, remain competitive and design and execute a strategy that allows them to reach and convert their target audiences at scale. Further, providing the omnichannel experience demanded by these audiences while delivering a cohesive buyer journey is made even more arduous by the rapid growth ecommerce has seen in recent history with sales projected to cross the $1 trillion mark for the first time this year. 

 

Exacerbating these hurdles, marketers are faced with macro-level challenges including rising advertising costs, spiking inflation and retail profit warnings. Emerging as an opportunity to overcome these issues are partnerships, providing marketers with cost-effective customer acquisition and the ability to foster consumer loyalty. The channel enables brands to find and convert target audiences at scale for marketers leveraging future-proofed tracking, necessary infrastructure for maintaining persistent tracking that ensures accurate data amidst ongoing browser changes.

 

Download The Partnerize Tag: Future-proofed tracking that drives success even after the cookie has crumbled to gain a better understanding of: 

  • Macro-level challenges facing marketers and the opportunities that the partner channel provides in any economic climate.
  • Ongoing browser changes and how they put outdated performance tracking at risk
  • The Partnerize Tag and how it provides consistent, accurate tracking necessary to make data-driven decisions

 

If you have additional questions about preparing for the cookieless future, get in touch at contact@partnerize.com.

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