While 60% of consumers kicked off their holiday shopping in early November, it’s not too late to grab the attention of those still ticking off their gifting list with a key shopping holiday: Free Shipping Day. Typically the final ship date for guaranteed arrival by Christmas, Free Shipping Day enables participating brands to give consumers no-cost delivery on their last-minute purchases–a major incentive to transact online for 73% of consumers.
This year’s Free Shipping Day falls on December 14, marking one of the final opportunities to drive profitable growth before the end of the holiday shopping season–an urgency for those retailers that were buried under $731B in excess inventory heading into the holiday shopping season. There’s good news for marketers leveraging Partnerize: your end-to-end partner activation and optimization toolset automates dynamic payments for a cost-controlled way to push excess inventory.
Learn more about how Partnerize supports marketers in overcoming macro-level challenges by downloading 7 Action Items for Combating Inflation and Excess Inventory Challenges, our guide that provides easily-implemented partner optimizations and actionable takeaways for moving excess inventory this holiday season and beyond.