Inside Titan’s strategy to disrupt the casket industry
Maura Smith, CMO at Partnerize, said that brand virality often helps catapult a startup brand into the public consciousness, which can then be parlayed into other channels like influencer mentions and publisher affiliate reviews.
Partnerships to Power Through the Era of Uncertainty: Brand Insights and Publisher Perspectives
This eBook explores insights from brands and partners on how partnership marketing has a critical role to play in your marketing mix–and not just in times of crisis.
Lucky Brand
Download our case study to learn how Lucky Brand partnered with MERGE to expand its partnership program on the Partnerize platform to deliver high-converting traffic and high-quality revenue.
Goalie Monkey
Learn how the brand achieved success by making a bottom to top-funnel partner switch with Partnerize.
State Of Affiliate
A range of sources across the affiliate space finds the measurement issue the industry’s biggest challenge to getting performance and affiliate greater respect.
Mitchell Gold and Bob Williams
Learn how Mitchell Gold + Bob Williams did just that and found content success with Partnerize.
Dagne Dover
Dagne Dover was able to easily find and recruit content partners as well as optimize and incent them utilizing the Partnerize’s Exclusive Code technology!
Reorienting Your Partner Program for the Post-Pandemic Pendulum Swing
Check out Partnerize VP of Operations, Charlie Calabrese’s, latest piece in TotalRetail that addresses how these winning marketers have leaned into their affiliate and partnership channel to maximize effect and drive digital conversion.
U.S. Retail Affiliate Marketing Sales Index
Download the U.S. Retail Affiliate Marketing Sales Index to gain monthly revenue trends, drivers of monthly revenue growth, monthly commission trends, revenue growth by advertiser vertical, plus much more!
Embracing affiliate: What’s it going to take? | Sponsored Content
Despite existing for over three decades, affiliate marketing has not been recognized or prioritized in comparison to its counterparts in search, social, and programmatic display. The transactional and largely last-click nature of the channel—as well as long-perpetuated discount-driven behaviors of brands and consumers alike—have fueled the channel’s somewhat inconsequential reputation. With tangential factors like rising customer acquisition costs on Google and Facebook creating pressure on brands’ unit economics, marketers are desperately searching for an alternative to pay-for-access channels. While improvements in attribution technology have enabled a greater diversification of partner types, including a bigger role for content partners and creators, there is still considerably more work ahead.
