Despite existing for over three decades, affiliate marketing has not been recognized or prioritized in comparison to its counterparts in search, social, and programmatic display. The transactional and largely last-click nature of the channel—as well as long-perpetuated discount-driven behaviors of brands and consumers alike—have fueled the channel’s somewhat inconsequential reputation. With tangential factors like rising customer acquisition costs on Google and Facebook creating pressure on brands’ unit economics, marketers are desperately searching for an alternative to pay-for-access channels. While improvements in attribution technology have enabled a greater diversification of partner types, including a bigger role for content partners and creators, there is still considerably more work ahead.
In our third annual list, Insider is highlighting the top affiliate programs social-media influencers use that offer high commission rates, access to top brands, and robust interfaces and tools. Each network has specific qualifications to apply, and some offer varying rates and tools — like shoppable apps or special tracking information.
Learn how the pandemic gave way to a boom for affiliate marketing by checking out this recent piece by eMarketer’s, Max Willens, featuring insight from Partnerize CEO, Matt Gilbert.
Instagram cancels its native affiliate program but content creators find great success in the partnership channel.
Want to know the key to getting inside with CMOs and breaking affiliate through to full-establisment status within the marketing mix? Check out Partnerize CEO, Matt Gilbert’s, take in this recent Marketing Dive piece.
Partnerize holds rubbon-cutting at 900 Rutter
In order to move the category forward, the onus has been on innovation to really move the channel beyond its last-click history from an attribution perspective.
Partnerize has an open-area office space complete with huge windows for natural lighting, couches for lounging, private offices, a break room with a full kitchen, and more.
And according to the National Retail Federation (NRF), despite inflation, 2022 back-to-school spending is expected to match the record highs.
You should never have to settle for one-size-fits-all capabilities from your partnership provider. Learn how a successful partner marketing program requires dynamic partner discovery, recruitment and commissioning.