Why Partnerships?

Marketing has changed forever

The primary role for you as a marketer is to reach and influence your target audience in the moments that matter, across every touchpoint in the consumer journey. Yet, a considerable shift in control from the marketer to the consumer makes it difficult for you to achieve scale—with any sustainability—in traditional pay-for-audience-access channels. The shift to consumer control signals a convergence of brand and performance that commands marketers to be omnipresent.

Acquisition channels are expensive.

You need the scale and automation these traditional channels enable, but you need them within a pay-for-outcome model you can afford. You need the partnership channel.

Expected share of 2021 ad spend for Amazon, Facebook and Google

Of product searches start with Amazon, with 92% ending with a purchase on Amazon

Month over month increase in average Facebook CPMs in Sept 2020

Of PPC spending that is invalid across paid search and paid social platform

Have you ever considered the components of a partnership marketing lifecycle? Download our ebook to learn more about how to optimize accordingly.

You need to be everywhere your customers are, and partnerships exist at all phases of the customer journey.

Partnerships are attractive because they offer a unique combination of scale, automation and outcome-based pricing models—the winning formula for achieving omnipresence at a cost you can control.

Brand Name : Brand Short Description Type Here.
Brand Name : Brand Short Description Type Here.
Brand Name : Brand Short Description Type Here.
Brand Name : Brand Short Description Type Here.
Brand Name : Brand Short Description Type Here.
Brand Name : Brand Short Description Type Here.

And the marketers who are winning, are turning partnerships into a profit center

Only the smartest will survive, and winning brands are embracing the shift, challenging the status quo and rethinking their marketing approach so they can continue to remain omnipresent to capture the attention and opportunity to engage and convert their target audience at scale. They are turning their partnerships into a profit center. 

So, how do they survive—and thrive?

They survive because they understand that performance-based partnerships create *operating leverage. Partnerships prove a powerful alternative to other primary sales and marketing channels because it creates a *scaled subsidy to the high costs of primary sales and marketing channels with a pay-for-outcome, not pay-for-access model. It is this operating leverage that affords marketers the ability to turn partnerships into a *profit center.

Operating leverage

op-er-at-ing lev-er-age

From a financial lens, operating leverage is a mechanism to increase operating income in order to increase revenue, the ability to cover costs and yield profits.

Realizing operating leverage is the grail for marketers looking to not only survive, but to come out ahead of their competition.

Scaled subsidy

scaled sub-si-dy

In this sense, scalable subsidies are channels whose performance create opportunities to fund their presence in increasingly expensive paid channels. These channels deliver strong ROI which can, in turn, be reinvested into these paid channels that marketers can’t afford to not be in.

Profit center

prof-it cen-ter

A profit center in this sense is a part of an organization with assignable revenues and costs and hence ascertainable profitability. In comparison, cost centers which are departments or other unit within an organization to which costs may be charged for accounting purposes.

Are you ready to turn your partnerships into a profit center?

See how the Partnerize Platform will maximize partnership growth, diversify your revenue streams, and simplify all aspects of partnership management.