Marketing has changed forever
The primary role for you as a marketer is to reach and influence your target audience in the moments that matter, across every touchpoint in the consumer journey. Yet, a considerable shift in control from the marketer to the consumer makes it difficult for you to achieve scale—with any sustainability—in traditional pay-for-audience-access channels. The shift to consumer control signals a convergence of brand and performance that commands marketers to be omnipresent.
Acquisition channels are expensive.
You need the scale and automation these traditional channels enable, but you need them within a pay-for-outcome model you can afford. You need the partnership channel.
Expected share of 2021 ad spend for Amazon, Facebook and Google
Of product searches start with Amazon, with 92% ending with a purchase on Amazon
Month over month increase in average Facebook CPMs in Sept 2020
Of PPC spending that is invalid across paid search and paid social platform
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You need to be everywhere your customers are, and partnerships exist at all phases of the customer journey.
Partnerships are attractive because they offer a unique combination of scale, automation and outcome-based pricing models—the winning formula for achieving omnipresence at a cost you can control.
And the marketers who are winning, are turning partnerships into a profit center
Only the smartest will survive, and winning brands are embracing the shift, challenging the status quo and rethinking their marketing approach so they can continue to remain omnipresent to capture the attention and opportunity to engage and convert their target audience at scale. They are turning their partnerships into a profit center.
So, how do they survive—and thrive?
They survive because they understand that performance-based partnerships create *operating leverage. Partnerships prove a powerful alternative to other primary sales and marketing channels because it creates a *scaled subsidy to the high costs of primary sales and marketing channels with a pay-for-outcome, not pay-for-access model. It is this operating leverage that affords marketers the ability to turn partnerships into a *profit center.
Are you ready to turn your partnerships into a profit center?
See how the Partnerize Platform will maximize partnership growth, diversify your revenue streams, and simplify all aspects of partnership management.