For the period covered by the PMA study, the Partnerize platform consistently observed content partners contributing above a 45% total commission share—the highest of all partner categories. In May 2022 alone, content partners' gross revenue YoY growth rate was ...
We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing.
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The Performance Horizon team celebrated achievement and innovation alongside other industry leaders at the annual Performance Marketing Awards in London.
The marketing department is rapidly shifting from cost to profit center, and performance marketing is fast becoming the priority.
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