With innovative software, marketers pull back the curtain on what was once a data black box to gain visibility into the incremental value partnership channel conversions deliver to broader business goals–insight critical to strategy development and execution.
We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance partner and affiliate marketing.
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Here are three steps enterprises can take for better success with their innovation projects and initiatives.
We kick off each Monday with a roundup of industry news, reports and insights of interest to anyone that works in performance marketing.
For many global airline brands, affiliate marketing and meta search partners represent an important part of online acquisition spend.
There are a number of key considerations for marketers who seek to truly benefit from their analytics technology and perform meaningful data analysis.
The affiliate marketing channel is evolving into digital partner marketing, and technology is aiding in its development.
Sophisticated technology now automatically generates visuals allowing marketers to quickly drill deep into data to identify trends and effectively strategize.
Digital partner marketing has steadily gained traction - and could be one of the best ways to advance trust and transparency in digital advertising.
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