Globally, two-thirds of e-commerce now takes place on mobile phones. But even the largest and most sophisticated partner programs don’t have a complete mobile tracking and measurement solution in place for their campaigns. With Partnerize AIITrack, you can measure and pay on every buyer journey that includes mobile. Whether the consumer converts on desktop, mobile web, or in a mobile app, Partnerize delivers a complete view with comprehensive, real-time data.
MEASURE THE FULL VALUE OF YOUR PARTNERSHIP PROGRAMS
If your network can’t capture every sale driven by your campaign, including those that take place on mobile apps, you may be missing out on millions in credited sales. Further, the smartphone's share of total transactions continues to increase, so the need for comprehensive measurement gets bigger every day. With the Partnerize AllTrack SDK, you can capture all consumer events and purchases, whether they occur in a mobile application or on the mobile web. You get this advanced mobile partner tracking solution without asking partners to use an SDK or change tracking links. We even offer tracking approaches that mitigate the problems inherent in traditional, third-party-cookie-based measurement.
iOS AND ANDROID APP AND WEB CLICKS AND CONVERSIONS
With the Partnerize Platform and AllTrack, you can track every partner program consumer event with real-time reporting on both iOS and Android devices. Measure clicks, searches, add to carts, purchases, custom events, conversion tracking and more, for PC, mobile and cross-device customer journeys, in real-time. With its advanced features, you can even pass unlimited parameters with those events, for a more complete view of the user and their purchase.
DEFERRED DEEP LINKING FOR OPTIMIZED CONSUMER JOURNEYS
With Partnerize AllTrack, your brand marketing campaigns can link users to special content on the web or in your Android or iOS application. Further, if your users don’t yet have the app installed, links can redirect them to the appropriate app store and then take them to the specific content that drove their interest.
POWERFUL THIRD PARTY INTEGRATIONS
If you already track app and web conversions with a third-party mobile attribution provider, we've got you covered there too. Partnerize also offers our customers straight-forward integrations with the leading app tracking providers, including Branch/Tune, Appsflyer, Adjust and Kochava. That way, you can combine your partner data with your overall mobile web and app analytics.
ADVANCED MEASUREMENT OPTIONS
Safari’s ITP2 and Firefox’s Tracking Protection, among other industry developments, have reduced the efficacy of third-party cookies. Fortunately, Partnerize offers several alternative measurement approaches that mitigate this mobile device problem. Our preferred solution, server-to-server tracking, establishes a secure, direct connection between you and Partnerize, improving accuracy and data security. We also offer a first-party cookie-based solution as well as a highly experienced technical support team that can address any questions or issues you may have.