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0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z

0-9

 
9-9 A day of major online promotions and sales in Southeast Asia.
11-11 November 11, or Singles Day is a shopping holiday created by Alibaba in China and now part of the marketing programs of many ecommerce brands in China and Southeast Asia. Every year, Alibaba and the rest of Chinese ecommerce shock the world with the billions in sales driven during the holiday.
1st-Party Cookies First-party cookies are small text files placed on the user's computer by the web site they are visiting. By default, the major browsers accept first-party cookies - they are not blocked.
3rd-Party Cookies Third-party cookies are small text files placed on a user's computer by a web site from a domain other than the one a user is visiting. Examples of entities that deliver third-party cookies include advertising companies and some affiliate programs.. Third-party cookies are often blocked by certain major browsers by default, or when users change their security settings.

A

 
A/B Testing A research method in which one element is performance-tested against a second. The higher performing element is declared the winner at the conclusion of the test.
Above the Fold An updated metaphorical meaning for an old newspaper term, above the fold is the content on a website that appears on a user's screen when the site first loads. As distinct from below the fold which refers to all content on a page that is NOT in view on the user's screen when the page is first loaded -- usually the content farther down the page.
Ad Blockers Software apps that block ads from appearing on a user's screen when they surf the web. These tools are sometimes built into browsers, or are available for consumers to download separately.
Adtech Shorthand for the broad class of companies that produce technology for the digital advertising ecosystem.
Advertiser In affiliate and partner marketing, the advertiser is the term generally used for the brand that is compensating partners for conversions.
Advertiser Invoicing The system through which partners invoice advertisers for the conversions that they drove.
Affiliate Ads Any message that is used to drive clicks, traffic, and conversions to an advertiser from a partner. These can be graphical ads or text links, among other formats.
Affiliate Agreement The legal contract between an advertiser and its affiliate partners.
Affiliate Discovery The process through which an advertiser identifies potential new partners for their program.
Affiliate Fraud A broad term that describes any activity that an affiliate might use to collect undeserved commissions.
Affiliate Listings Text listings that appear on affiliate sites that are designed to drive traffic and conversions to an advertiser.
Affiliate Marketing Broad description of partner marketing through affiliate publishers of all types.
Affiliate Measurement The process through which affiliate clicks, traffic, and conversions are measured.
Affiliate Payment Footprint The geography over which a platform or network can make and deliver payments to affiliates.
Affiliate Payments The compensation that affiliates receive for the clicks, traffic, and conversions that they drive.
Affiliate Terms and Conditions Contractual terms by which a compensation agreement between an advertiser and an affiliate are governed. Affiliates must agree to these terms before they can participate in an affiliate program.
Affiliate Terms and Conditions Contractual terms by which a compensation agreement between an advertiser and an affiliate are governed. Affiliates must agree to these terms before they can participate in an affiliate program.
Affiliate Tracking A term describing how affiliate marketing activity is recorded and measured.
Affiliate Ts and Cs

Contractual terms by which a compensation agreement between an advertiser and an affiliate are governed. Affiliates must agree to these terms before they can participate in an affiliate program.

Alexa Rank A global system used to measure the web traffic of all sites and rank their relative popularity.
App Tracking The systems through which activity to and within apps is tracked and measured. App measurement is different from web measurement because cookie-based measurement is problematic in apps. Therefore, an SDK is generally incorporated into an app to accurately measure activity.
Apply to a Program Many affiliate and partner programs require would be partners to apply to join the programs. From there the advertiser accepts or rejects applicants through either manual or automatic processes. Some programs rely on a manual review process while others offer an automated process for approval. 
Associate Another term for an affiliate.

B

 
Back to School A sales period just before the start of the academic school year of a specific country. Back to school tends to be a period of heavy consumer buying and discounting.
Banner Ad(s) Simple display ads used to drive traffic to an advertiser.
Banners Simple display ads used to drive traffic to an advertiser.
Below the Fold An updated metaphorical meaning for an old newspaper term, below the fold refers to all content NOT in view on the user's screen when the page is first loaded -- the content farther down the page. As distinct from above the fold which is the content on a website that appears on a user's screen when the page first loads.
Bloggers Individuals who create and maintain blogs online
Bonus Commissioning When an advertiser awards the full commission to the last click referrer, but bonuses other touchpoints upstream from the last click. Typically this is done to compensate partners who play a significant role in a conversion but at earlier stages of the buying process.
Bot A web robot or bot is a software app that performs functions on the internet. Many bots are positive or benign, performing positive functions like indexing content on the web. Other bots can be developed for malicious purposes like simulating web traffic or performing undesirable actions on a site.
Bot Net A collection of bots. Often used to describe malicious activity like a group of bots used to make DNS or denial of service attacks on an advertiser or partner.
Brand Partners When a brand forms a partnership with another brand whose primary business is something other than acting as an affiliate. For example, if a bank worked with a real estate brokerage firm to co-market. These partners may be compensated like affiliates but their primary business is not affiliate publishing.
Brand-to-Brand Partners When a brand forms a partnership with another brand whose primary business is something other than acting as an affiliate. For example, if a bank worked with a real estate brokerage firm to co-market. These partners may be compensated like affiliates but their primary business is not affiliate publishing.
Brand2Brand Partners When a brand forms a partnership with another brand whose primary business is something other than acting as an affiliate. For example, if a bank worked with a real estate brokerage firm to co-market. These partners may be compensated like affiliates but their primary business is not affiliate publishing.
Browser Add-On A program that adds additional functionality to a browser. In partnership, browser add-ons are often toolbars added to browsers that alert users to available deals for a site they are visiting.
Browser Toolbar A program that adds additional functionality to a browser. In partnership, browser add-ons are often toolbars added to browsers that alert users to available deals for a site they are visiting.
BTS An abbreviation for back-to-school. Back to school is a sales period just before the start of the academic school year of a specific country. Back to school tends to be a period of heavy consumer buying and discounting.
Buy Versus Use Commissioning With certain types of products, like airline tickets or hotel reservations, there can be a long period between when someone purchases an item and when the purchased item is used. During that period, the consumer might cancel the purchase. Buy versus use commissioning is implemented to ensure that an advertiser actually receives payment for an item before they award commission. This helps protect them from either individual cancellations on coordinated purchase fraud scams that buy lots of an item and then return them immediately.

C

 
Campaign In the context of partnership, campaign refers to a collection of programs from an advertiser.
Cashback Cashback usually refers to Cashback sites. Cashback sites are affiliates that reward their members with a percentage of purchases they make on advertiser sites. They give users cash back on their purchases.
Cashback Sites Cashback sites are affiliates that reward their members with a percentage of purchases they make on advertiser sites. They give users cash back on their purchases.
Category-Level Commissioning

This refers to commission rates that vary by the category of items sold. For example, if an e-store offers 10% off apparel and 20% off electronics, then they would be using category-level commissioning.

Channel Partners Often called VARs or Value-Added Resellers, channel partners act as sales agents for an advertiser, and are managed by the rules of a channel marketing agreement.
Chargeback

A Chargeback occurs when a product sold via a partnership program is returned or sale is unsuccessful. Affiliates normally earn money for every sale or lead. But if there is a chargeback, then the advertiser must return revenue to the user. Chargeback protection refers to programs designed to protect advertisers from high rates of chargeback caused by affiliate fraud.

China Fapiao Fapiao is a tax prepayment scheme used in China. Affiliates and advertisers trying to do business in China must prepay taxes and get proof through Fapiao receipts. It is far easier to do business in China if your partner management toolset offers Fapiao support.
Click Fraud Any of a variety of fraud tactics that result in non-consumer-originated clicks. Click fraud can cause direct losses to advertisers that pay on cost-per-click, or distort authentic traffic patterns and possibly alter the credit for a sale.
Click ID When a user clicks on an affiliate link, a unique number is generated. The number is called Click ID and is used as an identification method for keeping a track of potential customers.
Click Injection Often a term used to describe marketing fraud. With click injection, simulated clicks make it appear as if one site was the referring affiliate partner for a conversion, when in reality no real consumer-generated clicks may have actually occurred.
Click Tag When a user clicks on an affiliate link, a unique number is generated. The number is called Click tag and is used as an identification method for keeping a track of potential customers.
Click-Through Click through rate. The percentage of people exposed to a link who actually click on it.
Click-Through Rate Click through rate. The percentage of people exposed to a link who actually click on it.
Clickref Partnerize's name for a Click Tag
Closed Network A closed network refers to a partner program run by an advertiser in which the member affiliates are unknown and only invited affiliates are allowed to join. 
CLV CLV or customer lifetime value is another name for LTV for Lifetime Value. This refers to the value of all purchases made by a user over the course of their relationship with a brand or retailer. Lifetime value-based commissioning is becoming more and more common as a commissioning strategy for partner and affiliate marketing.
Co-Branding When a product or service bears two or more brands. For example, a store or travel offering on a website might be powered by a different company or advertiser.
Co-Op A co-op agreement enables a group of entities to each contribute to a common pool and then the benefits are available to all participants. For example, catalog companies sometimes pool their contact lists to lower the costs of customer acquisition and make it easier for contact information to be updated in a timely manner.
Commission The reward received by an affiliate or partner for a conversion driven to the advertiser.
Comparison Sites Often affiliates, comparison sites enable users to compare prices on a particular item in one location. Often the links that users can click to buy are affiliate links, ensuring that the comparison site receives compensation for the conversions it drives
Conditional Deep Linking A conditional deep link opens a link on the app if the app is installed on a device, or opens a link to a website if the app is not installed. In the second scenario, the link typically opens a page on the app store where a user can download the app. Then when the app is launched, it opens to the page that was originally desired.
Consumption-Based Commissioning With certain types of products, like airline tickets or hotel reservations, there can be a long period between when someone purchases an item and when the purchased item is used. During that period, the consumer might cancel the purchase. Buy versus use commissioning is implemented to ensure that an advertiser actually receives payment for an item before they award commission. This helps protect them from either individual cancellations on coordinated purchase fraud scams that buy lots of an item and then return them immediately.
Content Farm A website that aggregates content from multiple locations in order to drive advertising impressions or affiliate clicks.
Content Sites Sites whose primary business is producing content.
Contest Sites Sites that attract users by collecting and making available contest or sweepstakes. Many operate as affiliates, by incenting traffic to advertisers through contests and sweeps.
Contextual Links A contextual link is a type of link that's usually found within the body of content and is in context with the idea surrounding the link. For example, an article about minivans might feature a hyperlink that opens to a minivan website. These links can be voluntary, that is, placed by the referring site without compensation, or paid, meaning that an advertiser compensates the referring site if a click or conversion occurs.
Cookie Expiration A date on which the tracking or other functions of a cookie stop working. Cookies typically expire after a certain timeframe. It can be one day, thirty-or-more days, or any count in between. Cookies expire in affiliate because advertisers assume that a referring site is no longer relevant to a user's buying decision after a certain time. For example, if a user clicked on a link and then converted 35 days later, and the cookie expired in thirty days, then the affiliate would not get credit for the sale. The advertiser would be assuming that after 35 days a referrer no longer deserves credit for a sale.
Cookie Expiry A date on which the tracking or other functions of a cookie stop working. Cookies typically expire after a certain timeframe. It can be one day, thirty-or-more days, or any count in between. Cookies expire in affiliate because advertisers assume that a referring site is no longer relevant to a user's buying decision after a certain time. For example, if a user clicked on a link and then converted 35 days later, and the cookie expired in thirty days, then the affiliate would not get credit for the sale. The advertiser would be assuming that after 35 days a referrer no longer deserves credit for a sale.
Cookies Small text files placed on a user's computer when they browse online.
Cost Per Acquisition The cost incurred to drive a completed transaction. Many partner and affiliate programs compensate advertisers based on a CPA -- for example, if an advertiser pays affiliates $20 for a sale, the CPA is said to be $20. Cost per actions can be configured as flat amounts or commission percentages.
Cost Per Click The cost of a completed lead. Some partner and affiliate programs compensate advertisers based on a CPL -- for example, if an advertiser pays affiliates $20 for a completed application, the CPL is said to be $20.
Cost Per Lead Also called a CPL. The cost of a completed lead. Some partner and affiliate programs compensate advertisers based on a CPL -- for example, if an advertiser pays affiliates $20 for a completed application, the CPL is said to be $20.
Cost Per Sale Also called a CPS or CPA. The cost of a completed transaction. Many partner and affiliate programs compensate advertisers based on a CPS -- for example, if an advertiser pays affiliates $20 for a sale, the CPS is said to be $20. Cost per actions can be configured as flat amounts or commission percentages.
Cost Per View Also called a CPV. The cost to drive a complete video view.
Country-Specific Commissioning Companies often have different commission rates for affiliates based on the country of origin of the users they drive.
Coupon Voucher.
Coupon Code Commissioning Commissioning based on the usage of a coupon or discount offer tied to a specific code. For example, a user might be told to input SAVE20 at checkout and would then receive a discount. Sometimes such codes are available online, and sometimes they are distributed offline for later use online. By using the coupon code, the user gets the discount and also enables tracking of an offer to the distributor of that offer.
Coupon Sites Websites whose primary purpose is to drive awareness and distribution for coupons and discounts to its visitors. Clicking on a link for one of those coupons redirects the user to the advertiser, and enables tracking of coupon site as the referrer.
CPA Cost per acquisition. The cost for a completed transaction. Many partner and affiliate programs compensate advertisers based on a CPA -- for example, if an advertiser pays affiliates $20 for a sale, the CPA is said to be $20. Cost per actions can be configured as flat amounts or commission percentages.
CPC Cost per click. The cost for a completed click. Some partner and affiliate programs compensate advertisers based on a CPC -- for example, if an advertiser pays affiliates 20 cents for a for a completed click, the CPC is said to be 20 cents.
CPL Cost per lead. The cost for a completed lead. Some partner and affiliate programs compensate advertisers based on a CPL -- for example, if an advertiser pays affiliates $20 for a completed application, the CPL is said to be $20.
CPS Cost per sale. The cost for a completed transaction. Many partner and affiliate programs compensate advertisers based on a CPS -- for example, if an advertiser pays affiliates $20 for a sale, the CPS is said to be $20. Cost per actions can be configured as flat amounts or commission percentages.
CPV Cost per view. The cost of driving a complete video view.
Crawlers Also called bots, crawlers travel across the web looking for particular content. Sometimes crawlers are used by search sites like search engines for benign or positive purposes. Other crawlers are malicious, seeking out weaknesses in site architecture that can be exploited by bad actors.
CTR Click through rate. The percentage of people exposed to a link who actually click on it.
Custom Ts and Cs Sometimes, advertisers are content to use the terms and conditions of their network or platform measurement solution. Other times, advertisers have alternate legal terms and conditions that partners and affiliate must abide by in order to participate in their programs.
Customer Lifetime Value The total value of purchases made by a user over the course of their brand relationship. Also described as lifetime value or LTV. More and more advertisers are testing and implementing LTV-based partnership programs so their partners are incented to drive high-quality conversions.

D

 
Daily Budget The amount of spend an advertiser is willing to outlay per day of their program. The Daily budget usually includes the commission to the affiliate plus network or platform costs.
Datafeed Sites Datafeed sites plug into the data feeds of advertisers and make the information and offers available on their own properties. For example, a price comparison site might use data feeds to keep track of pricing for items on other sites.
Deduped Clicks Deduplication in partnership and affiliate refers to attributing a conversion to the publisher that drove the last click a user makes. Most partner and affiliate programs operate on the last click model. That means if the user visits multiple sites before converting, the last site visited is given all credit for a purchase.
Deduplicated Clicks Deduplication in partnership and affiliate refers to attributing a conversion to the publisher that drove the last click a user makes. Most partner and affiliate programs operate on the last click model. That means if the user visits multiple sites before converting, the last site visited is given all credit for a purchase.
Deep Linking Deep linking is a term the app industry uses for links that enable the user to be redirected to any page within an app, versus simply redirecting to the front page of the app.
Deferred Deep Linking Deferred deep linking is a term used to describe links that retain their final destination until the user opens the app. When a user clicks an app link but does not have an app installed, often the link will spawn a page in the app store where the app can be acquired. Then if the user acquires the app and opens it, the app will open to the content originally desired at the link click.
Demand Side Platform A platform used by advertisers to manage buying of digital media, often by RTB auction.
Discount Money off the retail or other regular price of an item.
Distressed Inventory In partner and affiliate marketing, distressed inventory usually refers to goods and services that will shortly lose their value. For example, an airline ticket on a flight tomorrow might be deemed distressed inventory because the company has very little time to sell it before the flight takes off and the empty seat has no value to anyone. Many times, partner programs are structured to offer special deals on distressed inventory under the concept that some revenue for those items is better than none.
Distressed Value Commissioning In partner and affiliate marketing, distressed inventory usually refers to goods and services that will shortly lose their value. For example, an airline ticket on a flight tomorrow might be deemed distressed value inventory because the company has very little time to sell it before the flight takes off and the empty seat has no value to anyone. Many times, partner programs are structured to offer special deals on distressed inventory under the concept that some revenue for those items is better than none.
Domain Authority A term used in SEO that refers to Google's assessment of the importance and credibility of a website. Sites with more authority are considered more important, generally get more traffic, and are more likely to score high in non-branded-term search results.
Double Opt-In An email industry term that asserts that all email subscribers have opted in TWICE to be on a list. This is sometimes used as a heuristic for the quality of the list and the extent to which messages delivered with the list will be welcomed by users.
DSP Demand-side platform. A platform used by advertisers to manage buying of digital media, often by RTB auction.
Dynamic Ads Creative in which certain elements like the items featured are dynamically chosen, often based on inferred or known user interests.
Dynamic Linking Usually a mobile app term, dynamic links enable a link to refer users to the correct native app or app store based on the operating system of their phone. That way, a link click on an Android device will open the appropriate app or app store whereas on an iOS device it will open an iOS app or app store.
Dynamic Messaging Creative in which certain elements like the items featured are dynamic chosen, often based on inferred or known user interests.

E

 
Earnings Per Click A figure computed by dividing the total revenue earned from a specific online link divided by the number of clickers.
Email Affiliates Partners who use mailing lists and emails to promote your offers.
EPC Earnings per Click. A figure computed by dividing the total revenue earned from a specific online link divided by the number of clickers.
Escalating Fee Commissioning In escalating fee commissioning, the affiliate or partner is given a higher commission rate or bounty if they drive a larger total transaction or sell "priority" goods.
Escalating Percentage Commissioning In escalating fee commissioning, the affiliate or partner is given a higher commission rate or bounty if they drive a larger total transaction or sell "priority" goods.
Event Parameters These refer to facts about a consumer event like a click, search, or purchase. Certain partner management tools make it easy to pass parameters to the measurement tools so that the marketer can better understand the goods purchased. Parameters can include items like UPC, SKU, item number, size, color, whether or not a discount was in place, etc. While years ago, marketers tended to pass few parameters with purchases, these days advertisers are increasingly choosing to pass more information so they can do more analysis and optimization.

F

 
Fapiao The pre-paid tax system China uses on all transactions made in the country. Fapiaos are receipts for the prepayment of taxes.
Fapiao Payments The pre-paid tax system China uses on all transactions made in the country. Fapiaos are receipts for the prepayment of taxes.
Firebox Ad Blocking The system used by the Firefox browser to block the display of graphical ads on their browser. B
Fired Pixel When a lick is clicked, a 1x1 invisible graphic is called from the tracking platform. This pixel fire enables tracking of an action.
Firefox Tracking Protection The system used by Firefox to automatically block most third-party cookies from delivering tracking information. This limits the ability of a company to track activity using third-party cookies, and is contributing to the decision of a large number of advertisers to move toward other tracking methodologies.
First Click Tracking Here a commission or bounty is awarded to the partner that drives the first click in a successful conversion buyer journey. Uncommon. 
First-Party Cookies First-party cookies are small text files placed on the user's browser by the site they are visiting. By default, the major browsers accept first-party cookies - they are not blocked.
Flat Fee Commissioning Here an advertiser commits to giving a fixed amount for every conversion driven by a partner. Like $20 per completed sale. It is in contract to commission-based systems where the partner receives a percentage of the total sale as compensation.
Frequency Capping An advertising term that is used to describe limiting the number of times a consumer will see a specific offer. Frequency capping is frequently popular in retargeting, so users are not bombarded with hundreds of repetitions of a retargeting ad.

G

 
GDPR The set of regulations approved by the European Union governing data privacy for its citizens.
Geographically-Based Commissioning Here the advertiser pays specific commission rates for sales made to purchasers in different geographies. For example, an advertiser might award $10 for a sale made to a person in France, and $11 for a sale made to a purchaser residing in Spain.
Geotargeting This refers to ad targeting based on the specific location of the prospect or customer.

H

 
Home Currency The currency in use in the country in which the partner or consumer operates.
HTML Short for HyperText Markup Language, the authoring language used to create documents on the World Wide Web.
HTML5 The latest version of HTML that enables audio and video. HTML5 helped the web largely replace Flash, which worked well but required a great deal of processing power.
Hyperlink A link on a web page that redirects the browser to a destination.

I

 
Impression An exposure of content to a user.
Independent Program In the context of affiliate and partner marketing, an independent or indie program is one that an advertiser manages without the use of third-party verification companies, platforms or networks.
Indie Program In the context of affiliate and partner marketing, an independent or indie program is one that an advertiser manages without the use of third-party verification companies, platforms or networks.
Influencer An individual who produces content that influences the buying and other decisions of people. Most are heavy users of blogs, videos, and social media to develop their followings and communicate their recommendations.
Intelligent Tracking Prevention Apple introduced Intelligent Tracking Prevention to limit the use of third-party cookies for tracking purposes. This has impacted the ability of some affiliate tracking technologies to be used across all browsers.
Intelligent Tracking Prevention 2 The second iteration of Apple's Intelligent Tracking Prevention technology that limits the ability to use third-party cookies for tracking purposes.
iOS Universal Links Universal Links are, at their core, deep links for iOS, but with a way to tell the web browser what to do if the app is not installed. With Universal Links, a single link in an ad (or hyperlink) redirects people to either content on a website or in an app, depending on whether the app is installed. The link itself points the web browser to a link map/URL scheme/app link scheme on a secure website that defines where users are redirected based on their install state.
IP Cloaking Malicious technology used to hide or falsify the URL of traffic referred to an advertiser. This is used by bad actors to hide their usage of unauthorized sites to drive traffic and conversions.
IP Spoofing Malicious technology used to hide or falsify the URL of traffic referred to an advertiser. This is used by bad actors to hide their usage of unauthorized sites to drive traffic and conversions.
Item-Level Commissioning Commissioning schemes that set different rates for individual items, often based on the gross margins of each individual item.
ITP Short for Intelligent Tracking Prevention. Apple introduced Intelligent Tracking Prevention to limit the use of third-party cookies for tracking purposes. This has impacted the ability of some affiliate tracking technologies to be used across all browsers.

L

 
Last Click Tracking An attribution methodology that gives all credit for a conversion to the last referring site. Most partner programs are managed on last click, but that is slowly changing as platforms enable more complex attribution methodologies.
Lifetime Value The total value of purchases made by a user over the course of their brand relationship. More and more advertisers are testing and implementing LTV-based partnership programs so their partners are incented to drive high-quality conversions.
Linkshare The old name of the Rakuten Affiliate Network
Loyalty Partners Communities of members that often refer prospects and conversions to advertisers.
Loyalty Sites Communities of members that often refer prospects and conversions to advertisers.
LTV Short for lifetime value. The total value of purchases made by a user over the course of their brand relationship. More and more advertisers are testing and implementing LTV-based partnership programs so their partners are incented to drive high-quality conversions.
LTV Commissioning Short for lifetime value. The total value of purchases made by a user over the course of their brand relationship. More and more advertisers are testing and implementing LTV-based partnership programs so their partners are incented to drive high-quality conversions.

M

 
Macro Influencer Influencers with more than 100,000 followers.
Manual Approval With manual approval, every affiliate or partner that applies to a program is manually reviewed by a brand or its agency before being accepted or rejected for the program.
Margin-Based Commissioning An approach to commissioning that varies the rate given to affiliates and other partners based on the gross margin of the goods sold in each conversion. For example, goods with a 20% margin might offer a 4% commission rate, while goods with an 80 margin might offer a 20% commission rate.
Martech A class of technology solutions purpose-built for marketing uses. Marketing technologies.
Merchant Another name for an advertiser in the affiliate business.
Meta Literally a set of data that gives information about other data. Metadata like SKU numbers, sizes, destinations and classes of service enrich understanding of conversions can also be used to provide different commission rates for different purchases.
Meta Data Literally a set of data that gives information about other data. Metadata like SKU numbers, sizes, destinations and classes of service enrich understanding of conversions can also be used to provide different commission rates for different purchases.
Micro Influencer Influencers with fewer than 100,000 followers.
Mobile Affiliates A company that acts as a middle man between advertiser and mobile affiliates. The term is usually used in the context of app install programs.
Monthly Budget The amount of spending an advertiser is willing to outlay per month of their program. The monthly budget usually includes the commission to the affiliate plus network or platform costs.
Multi-Tier Program A multi-tier partner program offers different commission rates based on the volume an affiliate drives. Typically, larger affiliates are rewarded more for the many conversions that they drive.

N

 
Network A third-party service provider that advertisers can outsource partner program management to.

O

 
Offer Typically used to describe the consumer offer that is part of an affiliate program, like 20% off.
Open Network A network that partners and affiliates are free to join, though they may still need to go through an approval process for final acceptance.
OPM Agency Literally an outsourced program manager, this is an agency that specializes in managing programs like affiliate or partner programs. Some also offer other services like SEM.
Opt-In This describes a process by which a user opts-in to a mailing list.
Outsourced Program Management Agency Literally an outsourced program manager, this is an agency that specializes in managing programs like affiliate or partner programs. Some also offer other services like SEM.

P

 
Paid Placements paid placement is a prominent location on an affiliate site that an advertiser contracts to feature its products for a specific period of time. This makes an advertiser's programs more prominent.
Paid Search This describes the auction-based process by which advertisers buy sponsored listings on search engines like Google and Bing.
Parameters See Event Parameters
Partner Discovery The process by which an advertiser identifies additional partners that may be appropriate for their programs.
Partner Management Describes the process or technology by which programs are overseen, to ensure they deliver on advertiser wants and objectives.
Partner Management Platform A technology toolset used to help advertisers make it easy to form, manage, optimize, and make payments to partners and affiliates.
Partner Marketing Describing the field of working with partners to drive traffic and sales.
Partner Measurement Describes the process or technology used to measure results of a partner marketing program or partnership.
Partner Payment Footprint The geography across which your technology solution or network can make payments.
Partner Payments The money transfers to partners for the traffic and conversions that they drive.
Partner Tracking Describes the process or technology used to measure results of a partner marketing program or partnership.
Partnerize The provider of this dictionary and the leading global provider of partner management solutions for major brands.
Partnerize SDK The Software development kit (SDK) used by Partnerize for tracking events in apps. Some companies use this kit in conjunction with their affiliate tracking platform to ensure complete measurement of mobile and cross-device events and activity.
Pay Per Click Also called PPC. Describes a way that publishers can get compensated. In this case, the publisher is given a fee every time they drive a click to the advertiser.
Pay Per Lead Also called PPL. Describes a way that publishers can get compensated. In this case, the publisher is given a fee every time they drive a lead to the advertiser.
Pay Per Sale Also called PPS. Describes a way that publishers can get compensated. In this case, the publisher is given a fee every time they drive a sales transaction to the advertiser.
Payment Threshold Refers to the minimum amount a network or tech solution is willing to transfer to a partner. Solutions providers don't want to make tiny payments to small partners and instead wait until the partner reaches a threshold like $25 before they are willing to send money.
Payout Compensation provided to an affiliate or partner.
Percentage-Based Commissioning Describes a partner compensation program that bases payouts to affiliates or partners based on a percentage of the value of sales driven by the partner.
Performance Horizon The old name for Partnerize.
Performance Marketing Awards One of the most important awards shows in the partnerships industry.
PH Shorthand for Performance Horizon, the old name for Partnerize.
PHG Shorthand for Performance Horizon Group, the old name for Partnerize.
Pixel Fire When a lick is clicked, a 1x1 invisible graphic is called from the tracking platform. This pixel fire enables tracking of an action.
PMAs Shorthand for the Performance Marketing Awards, one of the most important awards shows in the partnership industry.
PMP Performance marketing platform, a technology toolset used to help advertisers form, manage, analyze, and make payments to partners. Partnerize offers a PMP.
PPC Fay per click. Describes a way that publishers can get compensated. In this case, the publisher is given a fee every time they drive a click to the advertiser.
PPL Pay per lead. Describes a way that publishers can get compensated. In this case, the publisher is given a fee every time they drive a lead to the advertiser.
PPS Pay per sale. Describes a way that publishers can get compensated. In this case, the publisher is given a fee every time they drive a sales transaction to the advertiser.
Preferred Currency The currency that the affiliate or partner prefers to be paid in.
Publisher Another name for affiliate.
Publisher Blacklist A list of publishers that an advertiser does not wish to work or be associated with.
Publisher Whitelist A list of publishers that an advertiser is willing to work with.
Purchase Validation A process through which reported transactions are verified. After a purchase is verified, the advertiser compensates the partner.
Purchase Verification A process through which reported transactions are verified. After a purchase is verified, the advertiser compensates the partner.

R

 
Raw Clicks The total number of clicks, including clicks from each unique user and subsequent additional clicks they may make.
Recurring Commissions This describes an arrangement in which a publisher receives multiple payments for the same conversion over time.
Redirection When a user clicks a link, their browser is redirected to the advertiser's website, in a process called redirection. When working with a network or partner management platform, the link typically redirects first to a solution provider link, and then redirects again to the final destination.
Referring Domain The domain of the URL that refers the user to the destination.
Referring URL The complete URL where a click occurs.
Return on Ad Spend The multiple of revenue generated by each dollar spent on the ad program. The IAB says that ROAS for partner and affiliate marketing is about 16:1, meaning for every dollar spent on partnerships, $16 are returned to the company in revenue. This is among the highest rates of return for all marketing channels.
Return on Investment The multiple of revenue generated by each dollar invested in a partner program. The IAB says that ROI for partner and affiliate marketing is about 16:1, meaning for every dollar spent on partnerships, $16 are returned to the company in revenue. This is among the highest rates of return for all marketing channels.
Review Sites Sites that review products in one or more categories, and then refer readers to advertiser websites on a cost per conversion basis.
ROAS Return on ad spend. The multiple of revenue generated by each dollar spent on the ad program. The IAB says that ROAS for partner and affiliate marketing is about 16:1, meaning for every dollar spent on partnerships, $16 are returned to the company in revenue. This is among the highest rates of return for all marketing channels.
ROI The multiple of revenue generated by each dollar invested in a partner program. The IAB says that ROI for partner and affiliate marketing is about 16:1, meaning for every dollar spent on partnerships, $16 are returned to the company in revenue. This is among the highest rates of return for all marketing channels.

S

 
SDK Tracking Tracking methodologies that are based on the presence of an SDK or tracking software development kit in an app.
Search Term The query that the individual types into a search engine. Like "partner marketing" or "high tops"
SEO Affiliates SEO affiliates focus on generating traffic from search terms that relate to a category or a product. Some companies like SEO affiliates because they essentially do the work of an internal SEO team in exchange for commissions and bounties. Others don't like SEO affiliates because they feel they steal traffic that would naturally go to the advertiser's site.
Simplified Links Shortened links that make it easier to include referral links in text.
Single Opt-In An email industry term, it refers to mailing lists in which users opt-in once to receive emails. As distinct from double and triple opt-in lists that require users to opt-in more than once to receive the emails.
Singles Day November 11, or Singles Day is a shopping holiday created by Alibaba in China and now part of the marketing programs of many e-commerce brands in China and Southeast Asia. Every year, Alibaba and the rest of Chinese e-commerce shock the world with the billions in sales driven during the holiday.
Social Marketers Brands and publishers that heavily leverage social media to drive sales.
Split Commissioning When an advertiser splits the total bounty for a sale across multiple affiliates that may have played a role in the transaction over the course of a buyer's journey. As distinct from the last click model that rewards only the affiliate that drives the final click. \
Split Testing When a brand tests different marketing elements against one another and splits their web traffic to deliver one message to some and other messages to others.
Strategic Brand Partners When a brand forms a partnership with another brand whose primary business is something other than acting as an affiliate. For example, if a bank worked with a real estate brokerage firm to co-market.
Subdomain A section of a website denoted by a subdomain URL, like partnerize.com/solutions.
Super Affiliates The largest affiliates in the industry. The ones that nearly always drive the most traffic and sales to advertisers.
Supply-Side Platform A tool used by publishers to sell their ad inventory electronically, typically via RTB bidding exchanges.
Sweepstakes Sites Sites that attract users by collecting and making available contests or sweepstakes. Many operate as affiliates, by incenting traffic to advertisers through contests and sweeps.

T

 
Temporary Price Reduction Commissioning Temporary changes in commission for a program during a promotional period.
Terms of Service The contractual terms of a partnership. Affiliates and partners typically must agree to terms of service in order to be accepted into the program.
Text Listings These are text links that promote offers from advertisers, as distinct from graphical banner ads for programs.
Third-Party Cookies A third-party cookie is one that is placed on a user's hard disk by a Web site from a domain other than the one a user is visiting. Examples include advertising companies. Third-party cookies are often blocked by certain major browsers by default, or when users change their security settings.
Tier Thresholds These are typically sales bands that govern which commission tier a partner receives. For example, those partners that drive less than 500 sales per month might get a 10% commission, while those that drive more than 500 sales get a 13% commission.
TLD Top level domain. Top-level domain (TLD) refers to the last segment of a domain name or the part that follows immediately after the "dot" symbol. TLDs are mainly classified into two categories: generic TLDs and country-specific TLDs.
Top Level Domain Top-level domain (TLD) refers to the last segment of a domain name or the part that follows immediately after the "dot" symbol. TLDs are mainly classified into two categories: generic TLDs and country-specific TLDs.
TOS Terms of service. The contractual terms of a partnership. Affiliates and partners typically must agree to terms of service in order to be accepted into the program.
TPR Commissioning Temporary price reduction commissioning. Temporary changes in commission for a program during a promotional period.
Tracking Code The code through which a consumer's journey is tracked in a partner management program.
Tracking Method The method used for tracking results.
Tracking Software The code used to track clicks and conversions. 
Transaction Fraud The act of attempting to get credit for transactions.
Triple Opt-In In email marketing, triple opt-in refers to mailing lists in which each user has opted in three times. By requiring triple opt-in, the publisher is providing a heuristic to analyze the quality of a list of the list member's real interest in receiving emails from the company.
Two-Tier Program Describes a partnership program in which there are two rates of compensating partners, typically based on the total amount of conversions they drive.

U

 
Unique User(s) The number of distinct individual users accessing a given piece of content. As distinct from visits, which describes the total number of times content was accessed.
Unique(s) The number of distinct individual users accessing a given piece of content. As distinct from visits, which describes the total number of times content was accessed.
Universal Links Universal Links are, at their core, deep links for iOS, but with a way to tell the web browser what to do if the app is not installed. With Universal Links, a single link in an ad (or hyperlink) redirects people to either content on a website or in an app, depending on whether the app is installed. The link itself points the web browser to a link map/URL scheme/app link scheme on a secure website that defines where users are redirected based on their install state.
Upstream Influence This describes the role that publishers who were not the driver of the final click may have played in driving a conversion.
URL Website address.
URL Spoofing Malicious technology used to hide or falsify the URL of traffic referred to an advertiser. This is used by bad actors to hide their usage of unauthorized sites to drive traffic and conversions.

V

 
Vertical A category of products or content. Advertisers and publishers that specialize in one kind of product or content, like electronics, are said to operate in the electronics vertical.
Vertical Affiliates Vertical affiliates specialize in content and recommendations in a particular category or industry.
Voucher Coupon.

W

 
Weekly Budget The amount of spending an advertiser is willing to outlay per week of their program. The weekly budget usually includes the commission to the affiliate plus network or platform costs.